Marketing Specialist
2 weeks ago
DESCRIPTION
Key Responsibilities:
Drive BD Products in Collaboration with Sales Teams:
Collaborate closely with sales teams to understand market dynamics, customer needs, and competitive landscape.
Develop strategies to drive BD product sales and achieve assigned AOP targets in the region.
Provide support and guidance to sales teams in positioning and selling BD products effectively.
Design and Execute Sales and Marketing Plan for BD Products:
Develop comprehensive sales and marketing plans for BD products, aligned with overall business objectives.
Identify key target markets, segments, and customer personas for BD products.
Execute marketing campaigns, including digital marketing, events, and promotions, to generate leads and drive sales.
Business Scorecard Development and Tracking:
Develop business scorecards to measure key performance indicators (KPIs) for BD products.
Collaborate with sales partners to ensure full visibility into BD business performance in the region.
Track and analyze KPIs regularly, identifying areas for improvement and implementing corrective actions as needed.
Support Sales Activities in Zone:
Support the sales team by assuming a central role in sales operations between suppliers, sales teams, and execution teams.
Maintain the funnel and demonstrate superior sales skills during the initial phase of product launches by Product Managers.
General Marketing Responsibilities:
Lead the development of marketing plans by preparing market research, pricing analyses, and interpreting data for discussion with marketing leaders.
Work with leaders to develop marketing communication plans; prepare drafts of marketing communications.
Lead project management support and communicate plans, deadlines, and achievements to marketing leaders; work across regions with marketing teams to execute projects.
Participate as a representative of Marketing on Value Package Introduction project teams.
Understand the global brand strategy and align work products to that strategy.
Document and understand marketing and sales systems and processes; collect and interpret customer satisfaction data; integrate Voice of the Customer into marketing plans.
Learn relevant channels to support activities.
Participate in continuous improvement activities as the marketing function representative.
Coach less experienced marketing specialists.
RESPONSIBILITIES
Experience:
Intermediate level of relevant work experience required.
Knowledge of and experience using the four Ps of marketing (Product, Price, Promotion, and Placement) required.
Competencies:
Balances Stakeholders: Anticipating and balancing the needs of multiple stakeholders.
Communicates Effectively: Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Customer Focus: Building strong customer relationships and delivering customer-centric solutions.
Drives Engagement: Creating a climate where people are motivated to do their best to help the organization achieve its objectives.
Plans and Aligns: Planning and prioritizing work to meet commitments aligned with organizational goals.
Resourcefulness: Securing and deploying resources effectively and efficiently.
Channel Awareness: Explaining and contextualizing industry structure, dynamics, and path to market in order to advance organizational goals.
Market Analysis: Researching information using meaningful and valid sources and data to expand knowledge of markets; analyzing findings by connecting dots and identifying trends to create a coherent image of the market; summarizing relevant insights by condensing, prioritizing, and translating how these impact the business.
Marketing Plan Management: Developing marketing mix recommendations based on the 4 Ps (Product, Price, Promotion, and Placement) to meet customer needs and achieve business objectives; guiding and influencing cross-functional implementation and creating a framework to evaluate market responses and business performance.
Translating Relevant Market Data: Collecting and categorizing customer voices and market information by leveraging appropriate research tools and techniques; analyzing research findings to identify opportunities to deliver customer solutions.
Values Differences: Recognizing the value that different perspectives and cultures bring to an organization.
QUALIFICATIONS
Qualifications:
College, university, or equivalent degree in Marketing, Sales, Business Administration, or related subject required.
This position may require licensing for compliance with export controls or sanctions regulations.
Skills:
Strategic thinking, team building, and mentoring.
Skills to manage complex, low volume, niche products and parts.
Responsible for cost, on-time supplies, and quality of supplier parts.
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