Assistant CMI Manager
6 months ago
ABOUT UNILEVER:
Be part of the world’s most successful, purpose-led business. Work with brands that are well-loved around the world, and that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow, and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes; use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good, and get more out of life-giving us a unique opportunity to build a brighter future.
Every individual here can bring their purpose to life through their work. Join us and you’ll be surrounded by inspiring leaders and supportive peers. Among them, you’ll channel your purpose, bring fresh ideas to the table, and simply be you. As you work to make a real impact on the business and the world, we’ll work to help you become a better you.
We are looking to hire a resource in our CMI, Skin Cleansing BU based at Mumbai HO
Business Context and Main Purpose of the Job:
Skin Cleansing India is a critical cell in the Personal Care business – both globally and in India. This is also a critical cell for HUL as a company. The category encompasses varied sets of products and formats like soap bars, bodywashes, hand hygiene & intimate hygiene. The category is also home to legacy brands like Lifebuoy, Lux, Dove, Pears, and Hamam and offers the scope to work on a critical portfolio for the company.
As a member of the CMI community, the mission of the person would be to inspire, provoke, and drive transformational growth. As part of the Skin Cleansing CMI community, the person would be focusing on helping the team stay up to date on in-market performance, find growth opportunities, bring the voice of consumers into our marketing teams & support critical mixes.
Specifically, the person will be responsible for -
For leading the charge on continuous tracking and monitoring of Market Performance metrics and liaising with agencies responsible For leading conversations & partnering with the varied Business Teams and associated functions In supporting the Category & larger Country CMI team on everyday partnering For leading design and execution of the Insights and strategic understanding roadmap for brands and mixesJob Responsibilities:
In conjunction with CMI Manager, carry out market research projects Determine the optimal research plan and method Conducts and co-ordinates the project with the research agency partners and functional CMI partners Manages projects within agreed budgets Able to interpret and communicate key findings/recommendations Be able to independently analyze & be on top of Market & Brand Performance (Share, Penetration, Distribution, Pricing, Brand Power) Be able to combine primary/secondary research to provide actionable insights for the team Be able to support the Business Partners with their plans on long-term strategy and associated research plans Able to independently coach market research agency partners towards desired output without involving the line manager most of the time Experiment using innovative new tools in Type B/Type C innovation projects Has a strong understanding of MR tools and processes and continually develops their research skills, making full use of CMI Tools like People World, Dashboards, Guidelines tools and templates, Training opportunities Good communication skills. Can work collaboratively with different functionsKey Interfaces:
Marketing business partners CMI South Asia BU Team + Personal Care BG CMI teams MR Agencies, Advertising Agencies, Digital Agencies R&D/CTI HIVE, PDCKey Skills:
Strong understanding of research techniques Strong communication skills to be able to manage conversations with Business Partners and give initial recommendations Understands categories, brands, and customers, able to grasp business issues Strong curiosity and initiative to run deep-dive analyses into market performance results Keen Sense of Ownership and can run discussions with teams independently Understanding of Unilever processes and Ways of WorkingRelevant Experience:
At least 5 years of work experience in Market Research / Consumer Insight roles in the agency/client side – preference for candidates with relevant agency background (Nielsen IQ, Kantar World Panel, Kantar BGS, etc.) Has strong experience running research projects independently and managing different facets of the same. Has experience working with different stakeholders across functions and managing expectations-
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