Sr. Manager
3 weeks ago
At IIDE, we foster an innovative, growth-driven environment, empowering learners with the skills they need to succeed in the digital era. As Asia’s leading digital marketing institute, we are committed to making a global socio-economic impact. Join us to help expand our reach, build strategic alliances, and contribute to IIDE’s vision of transforming digital marketing education globally.
About the Role:
As Sr. Manager - Growth and Partnerships, you will be responsible for developing and executing strategic initiatives to drive IIDE's growth and expand its market presence, particularly through new university partnerships and regional collaborations. You will identify and seize high-value opportunities, form strategic alliances, and design scalable business models that support IIDE’s long-term expansion goals. This role will require a strategic thinker with excellent business acumen, negotiation skills, and a results-driven approach to scaling our impact across new verticals and regions.
Key Responsibilities:
- Strategic Business Development: Lead the development and execution of a strategic roadmap to achieve IIDE’s growth objectives. Identify new business avenues, including university collaborations and untapped regional markets.
- Market Entry & Expansion Strategy: Formulate market-entry strategies to position IIDE as a leader in the digital marketing education sector in new geographic regions or verticals. Tailor strategies for expanding IIDE’s presence in key university campuses and across industries.
- Partnership Development & Management: Build and nurture long-term relationships with potential universities, industry bodies, and other strategic partners. Position IIDE as the go-to partner for digital marketing training, developing proposals and strategies to establish strong, mutually beneficial collaborations.
- Sales & Revenue Strategy: Develop and implement sales strategies for new business acquisition, focusing on long-term revenue generation through academic and industry partnerships. Ensure sales goals align with broader organizational targets and drive sustainable revenue growth.
- Strategic Negotiations & Contract Management: Lead high-level negotiations with key partners, ensuring alignment with IIDE’s goals. Manage contract terms and agreements to maximize business potential and safeguard IIDE’s interests.
- Market Intelligence & Trend Analysis: Conduct competitive market analysis and gather insights on industry trends. Use this data to refine strategies, improve IIDE’s positioning, and identify new business opportunities that align with market demand.
- Team Leadership & Collaboration: Collaborate with internal teams (Sales, Marketing, Product Development) to ensure the smooth execution of strategic partnerships and growth initiatives. Provide leadership and guidance in defining target markets and developing targeted outreach campaigns.
- Travel & Representation: Represent IIDE at industry events, conferences, and potential partner meetings. Travel as necessary to expand the IIDE brand, form strategic alliances, and solidify partnerships.
Requirements
Must-Have:
- 5-8 years of experience in strategic business development, partnerships, or corporate sales with a proven track record of driving growth in new markets.
- Strong experience in formulating and executing strategic initiatives that align with organizational growth objectives.
- Ability to identify and evaluate high-value business opportunities, develop go-to-market strategies, and lead expansion efforts.
- Strong communication, presentation, and negotiation skills, with the ability to influence senior stakeholders and close high-value deals.
- Experience in analyzing market trends and applying strategic insights to guide business decisions.
Should-Have:
- Experience in managing university partnerships and leading large-scale business development efforts.
- Expertise in creating and implementing sales strategies with a clear focus on revenue generation and market expansion.
- Familiarity with CRM systems and performance tracking tools to measure the effectiveness of growth strategies.
Nice-to-Have:
- A background in EdTech, digital marketing, or higher education.
- Established network in universities or related sectors, helping to drive quicker market penetration and partnership formation.
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