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Brand Manager

4 months ago

Mumbai, India GSK Full time

As a brand manager, you will be responsible for developing and implementing the marketing strategy through operational marketing mix. Collaboration between Sales, Marketing, Medical & other support functions is the backbone for success and winning spirit in the primary care team.

Responsibilities:

BRAND PLANNING: Develop and implement annual strategic and operational brand plans through cross-functional collaboration, aligned with customer and market insights. Identify opportunities for business growth and competitive advantage. OPERATIONS: Display operational excellence by delivering promotional campaigns and other marketing in alignment with concerned stakeholders, the ethical code and internal ground rules of GSK. LEADERSHIP: Drive cross-functional teams by providing vision, clarity for brand success, and by embedding a winning mindset. INSIGHTS & EXPERT MARKET KNOWLEDGE: Continuously seek to understand and embed customer and market insights into all brand activities by synthesizing qualitative feedback from various sources (field visits, market research reports, customer visits, FLSL feedback, etc) with quantitative feedback available through various data sources and reports. Be the product, competitor, and market expert. DRIVE PERFORMANCE: Drive Brand Performance through the cross-functional team with comm. cells, performance dashboards and any necessary course corrections, to maximize brand potential. FIELD ENGAGEMENT: Liaise very closely with sales team to receive market and customer feedback, embed campaigns, and to provide brand vision and leadership. Ensure full understanding of the rationale and insights that underpin campaigns, messages, and marketing actions, and how field input was used in material development. DIGITAL MARKETING: Adopting digital approach right from identifying, on-boarding & delivering digital initiatives/ communication/ engagement for the customers.

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

Master’s in Business Management Administration Experience using multiple channels of marketing mix & evidence of successful implementations through digital channels Ability to execute flawlessly  Experience with brand planning processes and translating strategy into execution Ability to lead cross-functional matrix working Ability to navigate through ambiguity Flexible thinking and ability to continuously innovate Strong communication and engagement skills

Preferred Qualifications:

Preferably a minimum of 3 years work experience in either marketing or sales Digital marketing expertise 

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

Important notice to Employment businesses/ Agencies

GSK does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact GSK's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to GSK. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and GSK. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of GSK.