Pharamceutical Digital marketing executive

2 months ago


Coimbatore, India Nvron Life science Limited Full time

We aim to connect healthcare professionals, distributors, and consumers through effective, data-driven strategies. As we continue expanding, we are looking for a skilled Pharmaceutical Digital Marketing Executive to join our team and enhance our digital presence. Key Responsibilities:

*Digital Marketing Strategy & Execution:*

Develop and implement digital marketing campaigns across various platforms (Google Ads, Facebook, LinkedIn, etc.).

Tailor strategies specific to the pharmaceutical industry to engage healthcare professionals and consumers effectively.


*Social Media Management:*

Manage social media profiles and create content for platforms like LinkedIn, Instagram, and Facebook.

Monitor engagement metrics and implement strategies to increase brand awareness and interaction.


*Search Engine Optimization (SEO) & Content Marketing:*

Optimize website and content for search engines to improve organic visibility.

Collaborate with content creators to develop blogs, newsletters, and landing pages that align with brand goals.


*Campaign Performance Tracking & Reporting:*

Analyze campaign performance using tools like Google Analytics, Facebook Insights, and other tracking tools.

Prepare detailed performance reports and suggest improvements to meet KPIs.


*Email Marketing & CRM Management:*

Design and execute email marketing campaigns targeting B2B and B2C audiences.

Manage CRM tools to maintain customer databases and ensure lead nurturing.


*Regulatory Compliance:*

Ensure all digital campaigns comply with industry standards and pharmaceutical advertising regulations.


*Collaboration & Coordination:*

Work closely with cross-functional teams, including sales, product management, and design.

Collaborate with third-party vendors for paid ads, content creation, and analytics.


*Market Research & Trend Analysis:*

Stay updated on pharmaceutical marketing trends and competitors' strategies.

Provide insights for developing innovative digital campaigns that resonate with target audiences.




RequirementsSkills Required:
- Strong understanding of pharmaceutical drugs.
- Ability to learn and explain the benefits and mechanisms of action of various drugs.
- Familiarity with drug regulations and compliance.
- Capability to discuss pharmacokinetics and pharmacodynamics if needed by customers.
- Ability to justify the quality of products effectively.



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