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Brand Marketing Manager

4 months ago

Mumbai, India The LEGO Group Full time

Job Description

Are you ready to channel your energy into crafting impactful marketing strategies that ignite a love for LEGO in the hearts of both kids and adults?

Embark on an exhilarating journey with us as we drive business growth by attracting new consumers and shoppers to the LEGO brand across India & Emerging Asia

Core Responsibilities

The Brand Manager leads the development and execution of highly effective marketing programs that drive significant consumer sales growth across priority India & Emerging Asia markets. More specifically, you will:

  • Develop and Implement marketing plans (including activations) for the assigned portfolio to recruit more kids and shoppers based on key consumer/shopper and media insights

  • Forge collaborations with various team members, including internal Marketing sub-teams, Sales teams, Operations teams, and regional Marketing teams.

  • Work closely with sales teams and distributor partners to implement marketing activities in certain key channels or markets represented by distributors

  • Lead relationships with external media agency and IP partners to generate strong and sustainable demand

  • Develop a well-rounded view of key business drivers incorporating all aspects of marketing/business and lead/influence to change them as required

  • Learn by tracking and analyzing business and campaign performance versus plan via After Action Reviews, benchmarking executions from other business units & other brands

  • Be involved in short-term tactical planning to meet consumer sales plan for the month as well as take a long-term strategic planning approach to implement the global strategy in our markets

Critical Metrics would be:

  • Growth in Consumer Sales

  • Brand strength and Active share as per internal scorecard

Play your part in our team succeeding

This role is in India & Emerging Asia business unit (IEA BU), covering 11 markets – a mix of direct coverage (India) and distributor coverage (Indonesia, Thailand, Philippines, Vietnam among others). Overall focus is to accelerate business growth via recruiting kids and adults and growing footprint across retail channels.

This position is within the BU marketing organization, which comprises:

Brand Marketing, Digital Marketing, Trade Marketing – all reporting to the Marketing Director for the BU. There is also a strong regional APAC marketing team to support BU marketing efforts.

Do you have what it takes?

  • Track record in branding and digital marketing, preferably in branded goods industry in categories such as: Fashion/ Novelty Retail, Luxury, FMCG, Sports, Snacks/Beverages

  • Possess strong strategic, digital, and comprehensive end-to-end thinking abilities, with an interest in translating global/regional strategies into local priorities for Digital Marketing while maintaining a commercial approach

  • Fundamental understanding of digital marketing and eCommerce

  • Strong collaborator and able to work across various internal functions and external partners, in particular with Sales teams

  • Strong ownership & Can-do attitude

  • Excellent communication and presentation skills with analytical mind

  • Strong project management skills

  • Ability to build alliances and partnerships with external partners through excellent negotiation skills

  • Ability to prioritise, curious about learning, and growth attitude

  • Team oriented, possesses good interpersonal skills

What’s in it for you?

Here are some of what to expect:

  • Family Care Leave – We offer enhanced paid leave options for those important times.

  • Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

  • Wellness – We want you to be your best self, so you'll have access to the Headspace App and lots of wellbeing initiatives and programmes run by local teams where you are based.

  • Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.

  • Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

  • Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.