Branch vertical Head
1 month ago
About Function/Department
Response is the Sales function of the Company and contributes over 90% to the Company’s top-line. The function has colleagues who are engaged in business planning, business development, fulfilment of client orders, and sales capability building. The function uses world class processes, cutting edge technology and analytics to ensure that business growth objectives are met.
About the Position
Responsible for Ad revenue optimization from the allocated verticals. To stimulate client spends via Innovative and print plus options .To Maintain and update information w.r.t. clients, Advertising volumes and revenues with self and competition.
Areas of Responsibility
Ad Revenue
Ad Revenue optimization for the Allocated Verticals via regular servicing and customized preposition
Client Deals
Appropriation of Deals / Proposals /Concepts to the requirement of clients and agencies . This include integrated deals covering Print TV Internet Radio outdoor etc.
Team and Co Ordination
Internal Team Meetings /Discussions with NVH /MH on Projections/ Upcoming Initiatives etc.
Ad Tracking – Self and Competition
Team development – Assigning new clients/ projects and tasks to team members for their enhancement
Operations
Backend operations- Ad Placements/ Billing Issues/ MOUs / Feasibility of projects etc.
Educational Qualifications Required
Bachelor /Post Graduate in Sales/ Marketing
Relevant Experience
13 to 15 years
Additional Requirements:
Communication (External and Internal) skills Presentation and Convincing Skills Ability to deliver within strict deadlines Knowledge of media, advertising, clients and agency businesses-
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