Account Manager

2 weeks ago

noida, India The Visual House Full time

Designation :- Account Manager

Responsible for communication & Marketing departments & lead the team

Conceptualization

  • Good with Conceptualizing, planning and implementing campaigns, including taglines, logos, posters, films, etc.
  • Work on communication strategy and brand strategies, developing and implementing comprehensive communication Strategies aligned with the organizational and campaign goals and objectives.

Research and Analysis

  • Conduct research to understand audience needs and preferences.
  • Analyze communication efforts and provide recommendations for improvement based on metrics and feedback.

Content Creation and Management

  • Develop, write, and edit clear and engaging content for various channels, including:
    • Press releases
    • Newsletters
    • Social media
    • IEC (Information, Education, and Communication)
    • SBCC (Social and Behavior Change Communication)
    • Websites
    • Marketing materials
    • Internal communications
  • Oversee content development for print and digital communications, crafting compelling stories through excellent written, oral, and visual communication, including scriptwriting for videos and coordination with video editors, animators, and illustrators.
  • Ensure all content is consistent with the organization's voice and branding guidelines.
  • Create and manage communication materials such as brochures, reports, and presentations.

Multi-Channel Communication Development

  • Lead the development, pre-testing, and production of multi-channel, multimedia communication packages and tools, including:
    • Audio-visual resources
    • Games
    • Infographics
    • Other tailored communication tools

Media Relations

  • Build and maintain relationships with media representatives, including journalists, bloggers, and influencers.
  • Monitor media coverage and prepare reports on media impact and outreach.

Social Media Management

  • Develop and execute social media strategies to increase brand awareness and engagement.
  • Monitor and respond to social media interactions, managing the organization’s online presence.
  • Collaborate with social media and marketing teams, public relations, designers, and other departments to align communication strategies with overall business goals.
  • Support senior leadership with communication needs and prepare briefings and speeches as required.
  • Analyze social media metrics and adjust strategies as needed.

Trend Analysis

  • Stay updated on industry trends, communication technologies, and audience preferences to innovate and enhance communication strategies.

Internal Communication

  • Collaborate with internal teams to ensure effective communication of company updates and initiatives.
  • Facilitate communication between departments to support organizational cohesion and information flow.
  • Manage the team under tight timelines while maintaining project quality.

Crisis Communication

  • Assist in developing and implementing crisis communication plans.
  • Act as a point of contact during emergencies and manage communication to mitigate potential damage to the organization’s reputation.

Measurement and Evaluation

  • Monitor and analyze the effectiveness of communication strategies through metrics and feedback, adjusting approaches as needed for continuous improvement.

Client Handling

  • Manage client relationships and incorporate feedback effectively.
  • Prepare pitch presentations for clients and new projects.

Project Partnership Communication

  • Serve as the communications focal point for designated project partnerships, developing communication plans in collaboration with the project team, advocacy leads, and partners.

Knowledge Management

  • Manage knowledge for key programs by regularly updating external communication products, ensuring accuracy and relevance.

Performance Measurement and Improvement

  • Measure the performance of campaign strategies, utilizing insights to refine and improve approaches as necessary.

Requirements

  • Experience in leading the team.
  • Communication with the client and delivering the same to the team.
  • Handling the designers, copywriter, social media team and making them understand the client requirement and then getting the project done.
  • Understand the changes required by the client and sharing the same with the client.

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