Talent ESG Marketing

6 months ago


Chennai, India Virtusa Full time
Talent ESG Marketing - 94584 Description

Key Responsibilities:

● Strategically develop and manage integrated marketing campaigns that highlight the company’s strengths in fostering a supportive work environment and its dedication to ESG principles.

● Lead the creation of engaging multimedia content that showcases the company’s innovative HR initiatives and its impactful ESG activities.

● Maintain a strong online presence on relevant social media platforms, enhancing the company’s profile as a top employer and a leader in sustainability.

● Analyze and respond to trends in talent acquisition and ESG reporting, using data to drive visibility and attractiveness to potential employees and stakeholders.

● Collaborate closely with HR and sustainability departments to ensure that messaging is consistent and reflects the company’s values and strategic objectives.

● Organize and participate in key industry events and webinars to boost both employer and ESG brand visibility, ensuring that the company is seen as a thought leader.

● Engage with external partners and agencies to further employer and ESG branding efforts, ensuring external communications align with internal values and strategies.

Qualifications:

● Bachelor’s or Master’s degree in marketing, Communications, Environmental Science, Sustainability, or Human Resources, with a strong understanding of both fields.

● At least 5 years of relevant experience in a marketing role with responsibilities covering both talent marketing and ESG initiatives.

● Demonstrated ability to craft and execute effective multi-channel marketing strategies that engage diverse audiences.

● Experience with digital marketing, content creation, and public relations, particularly within the contexts of HR and sustainability.

● Strong analytical skills, with the ability to leverage metrics and insights to optimize campaign performance and strategy alignment.

● Excellent leadership and communication skills, capable of inspiring teams and engaging with senior stakeholders.

● Proven track record in managing projects that require coordination across multiple departments, ensuring cohesive and effective outcomes.

Primary Location Chennai, Tamil Nadu, India Job Type Experienced Years of Experience 6 Qualification

Key Responsibilities:

● Strategically develop and manage integrated marketing campaigns that highlight the company’s strengths in fostering a supportive work environment and its dedication to ESG principles.

● Lead the creation of engaging multimedia content that showcases the company’s innovative HR initiatives and its impactful ESG activities.

● Maintain a strong online presence on relevant social media platforms, enhancing the company’s profile as a top employer and a leader in sustainability.

● Analyze and respond to trends in talent acquisition and ESG reporting, using data to drive visibility and attractiveness to potential employees and stakeholders.

● Collaborate closely with HR and sustainability departments to ensure that messaging is consistent and reflects the company’s values and strategic objectives.

● Organize and participate in key industry events and webinars to boost both employer and ESG brand visibility, ensuring that the company is seen as a thought leader.

● Engage with external partners and agencies to further employer and ESG branding efforts, ensuring external communications align with internal values and strategies.

Qualifications:

● Bachelor’s or Master’s degree in marketing, Communications, Environmental Science, Sustainability, or Human Resources, with a strong understanding of both fields.

● At least 5 years of relevant experience in a marketing role with responsibilities covering both talent marketing and ESG initiatives.

● Demonstrated ability to craft and execute effective multi-channel marketing strategies that engage diverse audiences.

● Experience with digital marketing, content creation, and public relations, particularly within the contexts of HR and sustainability.

●Strong analytical skills, with the ability to leverage metrics and insights to optimize campaign performance and strategy alignment.

● Excellent leadership and communication skills, capable of inspiring teams and engaging with senior stakeholders.

● Proven track record in managing projects that require coordination across multiple departments, ensuring cohesive and effective outcomes.

Travel No
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