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Digital Marketing Executive

2 months ago

Kottayam, India Techtron Global Services (P) Ltd. Full time

We are seeking a highly motivated and results-driven Digital Marketing Executive to join our software implementation company. As a Digital Marketing Executive, you will play a pivotal role in developing and implementing effective digital marketing strategies to drive brand awareness, generate leads, and support the growth of our business. You will collaborate with cross-functional teams to optimize digital campaigns and enhance our online presence.

The ideal candidate should have a strong background in digital marketing, a solid understanding of software implementation processes, and a passion for staying up-to-date with the latest trends in digital marketing.

 

Responsibilities:

 

1.       Develop and execute comprehensive digital marketing strategies to drive brand awareness, customer engagement, and lead generation.

2.       Manage and optimize digital marketing campaigns across various channels, including search engine marketing (SEM), search engine optimization (SEO), social media marketing (SMM), email marketing, content marketing, and display advertising.

3.       Conduct market research and competitor analysis to identify trends, opportunities, and best practices in the software implementation industry.

4.       Create engaging and persuasive content for digital platforms, including website, blog, social media channels, and email campaigns.

5.       Monitor and analyze the performance of digital marketing initiatives using various analytics tools and provide regular reports with actionable insights to enhance campaign effectiveness.

6.       Optimize website content and user experience (UX) to improve organic search rankings and increase website traffic.

7.       Stay up-to-date with industry developments and emerging trends in digital marketing, particularly within the software implementation domain, and propose innovative ideas to enhance our digital marketing efforts.

8.       Identify and evaluate new digital marketing channels and technologies to expand our reach and improve our overall digital presence.



Requirements

Qualifications:

 

1.      Digital marketing certifications.

2.       Proven work experience as a Digital Marketing Executive in the software implementation industry.

3.       Strong knowledge of SEO, SEM, SMM, email marketing, content marketing, and analytics tools.

4.       Familiarity with software implementation processes, project management methodologies, and SDLC.

5.       Excellent written and verbal communication skills for creating compelling content.

6.       Analytical mindset with the ability to interpret data and make data-driven decisions.

7.       Proficiency in Google Analytics, Google Ads, social media management tools, and marketing automation software.

8.       Creative thinking, problem-solving skills, and the ability to develop impactful campaigns.

9.       Strong project management skills and the ability to multitask effectively.

10.   Proactive, self-starter mentality with a willingness to learn and adapt in a fast-paced environment.