Email Marketing Specialist

3 weeks ago

Coimbatore South, India Klodev Full time

Responsibilities:

·         Strategize and plan email campaigns based on target audience and marketing goals.

·         Segment email lists to deliver personalized and targeted content.

·         Execute end-to-end email marketing campaigns, from creation to deployment.

·         Monitor email systems for any issues and promptly troubleshoot problems, addressing user inquiries and resolving issues efficiently.

·         Create and update documentation detailing email administration procedures, including user guides and standard operating procedures.

·         Build and execute end-to-end multi-touch outbound marketing campaign flows including segmentation, email development, campaign architecture, and email delivery.

·         Assist in the development and optimization of email templates.

·         Assist in the development and optimization of our marketing automation platform and processes.

·         Remain abreast of the latest email management technologies and industry trends, offering recommendations for system enhancements as required.

·         Analyze data and insights to optimize future email campaigns.

·         Monitor and analyze campaign performance, providing insights for continuous improvement.

·         Experience in Lead Generation and Marketing Automation.

·         Cold email campaign experience.



Requirements

Required Skills in Email Administration:

·         Proficiency in administering email servers, including the configuration and management of user accounts, distribution lists, and email policies.

·         Knowledge of google workspace console, server configuration (Server + Email Tool) etc.

·         Knowledgeable about email security best practices, including spam filtering, antivirus protection, and encryption methodologies.

·         Proven experience in handling email campaigns for B2B and B2C.

·         Excellent communication abilities, capable of providing technical support and guidance to end-users effectively.

·         Experience with email marketing platforms/processes such as Gmass, Mail-merge, HubSpot, Instantly, or Smart lead to send emails to lists and generate leads/appointments from those emails.

 

 

Qualifications:

·         3-6 years’ experience as an Email Marketing & Automation Specialist.

·         Bachelor's degree in computer science, Information Technology, or a related field.

·         Exceptional problem-solving abilities and capacity to thrive in high-pressure, fast-paced environments.

·         Meticulous attention to detail and outstanding organizational skills, enabling effective management of multiple tasks concurrently.

·         Strong analytical capabilities to discern patterns and trends in email system performance.

·         An understanding of email archiving and compliance regulations would be beneficial.

·         Familiarity with email setup and migration processes would be an additional asset.

 



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