Marketing Specialist

5 months ago

Mumbai Suburban, India Desai Manpower Consultancy Services Full time

Company Overview

The company is listed on the Bombay Stock Exchange and is an Indian multinational company with business interests in Convention & Fairs, Hospitality, Media, FMCG, MEP, Solar Energy, Gadgets, Healthcare, Events, Infrastructure, Real Estate & International Trading.


Job Overview

We are looking for a passionate and skilled Marketing Specialist to join our team in Mumbai Suburban, Mumbai. This is a full-time junior position. The ideal candidate will be responsible for developing and executing marketing strategies to enhance our company's brand and online presence.


Qualifications and Skills

  • Proven experience in market research to identify trends, opportunities, and competitive analysis.
  • Expertise in digital marketing, including PPC, email marketing, and online advertising.
  • Strong content creation skills, with the ability to produce engaging and relevant content for various platforms.
  • Proficiency in social media management, including planning, execution, and monitoring of social media campaigns.
  • Understanding of SEO best practices to optimize content and improve search engine rankings.
  • Ability to analyze marketing data and metrics to gauge the success of campaigns and strategies.
  • Knowledge of branding principles to maintain and enhance brand identity and image.
  • Experience in campaign management, including coordinating and executing marketing campaigns from start to finish.


Roles and Responsibilities

  • Liaison with clients for all requirements.
  • Onboarding clients for exhibitions.
  • Total procurement of all brand guidelines of clients.
  • Updating the Tender and Operations team for all client requirements.
  • Attending meetings, making presentations decks, and presenting the same to clients.
  • Conduct market research to identify trends, opportunities, and insights for targeting potential clients and improving services.
  • Develop and execute digital marketing strategies, including social media marketing, email campaigns, and online advertising.
  • Create engaging and relevant content for various marketing channels, including website, blog, and social media.
  • Manage social media accounts, including content scheduling, posting, and engagement with followers.
  • Implement and optimize SEO strategies to improve website traffic and search engine rankings.
  • Analyze marketing data and metrics to measure the effectiveness of campaigns and adjust strategies accordingly.
  • Ensure consistent brand messaging and identity across all marketing channels and materials.
  • Coordinate and manage marketing campaigns, from ideation to execution, ensuring timely and successful delivery.

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