Marketing and Communication Executive
2 months ago
PrimaryResponsibilities
MarketingManagement
- Develops apublic relations program for the hotel based on its marketinggoals. Liaises with Marketing in targeting specific markets anddeveloping the public relations strategies to reach thesemarkets
- Develops media contacts plans pressconferences and other press activities. Acts as hotels liaison withmedia to promote good publicity and counteract badpublicity.
- Develops and organizes promotionalactivities coordinates with departments concerned; invites VIPs andmedia to promotional activities; prepares and issues pressreleases
- Establishes sales leads from the studyof magazines newspapers and form personal contacts; coordinatessales leads with Banqueting and SalesDepartments
- Disseminates corporate pressreleases to appropriate local trade and consumermedia
- Establishes a program for sendingpromotional news to trade publications on a regular basis releasescovering special events promotionsetc.
- Prepares promotional press releases onpersonalities among guests and employees of the hotel and onnewsworthy events in the hotel
- Providesinformation to other departments on activities within and outsidethe hotel which may be useful when dealing withguests
- Accepts clients and media complaintsrequests and inquiries and coordinates handling with departmentsconcerned
- Coordinates all activities with theSales Manager
- Maintains good public relationsby extending personalized service to VIPs. e.g. following up onreservations for VIPs assisting in greeting VIPs and groups upontheir arrival sending welcome letter to VIPguests
- Coordinates guest lists and invitationsfor VIP receptions luncheons dinnersetc.
- Maintains clipping files pertaining to thehotel(s) based on daily perusal of the media and provides same toGeneral Manager other departments other hotels corporate publicrelations as appropriate
- Maintains mailinglist/contact file
- Maintains hotel photofile
- Liaises with Human Resource Manager onmatters affecting corporate image
- Develop hotelgifts and giveaways
- Builds profile within localmarket place through attendance at various events and local marketplace
- Coordinates hotel photography whenrequired
- Monitors awareness of competitoractivities and use information when developingstrategies
- Plans and coordinates sponsorshipactivities.
- To supervise the maintenance of amailing list consisting of a record of former and existing clientsof the hotel.
- To organize regular visits byprofessional persons from the media and members of the trade to thehotel.
- To present a summary of visits to theGeneral Manager and Director of Sales & marketing on aregular basis.
- To attend all official functionsas a representative of the hotel.
- To greet allVIP guests of the hotel.
- To ensure thatstationary and printed items are standardized and conforms to theGRAND MERCURE standards.
- To closely coordinatesocial events in the hotel.
- To closely observematters pertaining to PR activities of the hotel and other hotels(competitors) on a regularbasis.
TeamManagement
- Interviewselect and recruit direct reports
- Identify and develop team memberswith potential
- Conduct performance review withthe team
- Constantly monitor team membersappearance attitude and degree ofprofessionalism
- Develop conduct maintain allstaff training programs for team members focusing on theirdevelopment needs providing them with new skills to meet thechanging needs of thebusiness
OtherResponsibilities
- Attendall briefings meetings and trainings as assigned bymanagement
- Maintain a high standard of personalappearance and hygiene at all times
- Be aware ofthe hotel fire & life safety/emergencyprocedures
- Perform other reasonable dutiesassigned by the assigned by theManagement
MainComplexity/Critical issues in theJob
- Definesprecise guest requirements and ensures that the guest servicesoffered corresponds effectively to theirrequests
Qualifications:
Profile
KnowledgeandExperience
- Diplomain Marketing / Communications
- Minimum of 2years of experience in a similar capacity with proven trackrecords
- Excellent reading writing and verbalproficiency in English language
- Proficient inMS Excel Word &PowerPoint
Competencies
- Strongleadership interpersonal and trainingskills
- Good communication and customer contactskills
- Service oriented with an eye fordetails
- Ability to work well in stressful& highpressure situations
- A team player& builder
- A motivator &selfstarter
- Wellpresented and professionallygroomed at alltimes
Remote Work:
No
Employment Type :
Fulltime
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