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Associate Director
3 months ago
As our Associate Director - Brand Strategy, you will be a part of our branding team who’d help us build, measure and raise brand awareness. The person will work across all levels and departments of our organization to set up a brand tone for our product(s) and drive visibility, engagements, and user acquisition.
Responsibilities
- Plan, create, and oversee the implementation of a comprehensive brand strategy, with the focus on increasing brand awareness and boosting player acquisition
- Perform in-depth market research and leverage consumer insights to provide brand positioning recommendations and create USPs that can help us differentiate
- Define a content marketing strategy that can help us increase visibility, boost brand awareness, and reliably drive qualified organic traffic
- Monitor ad budget spend and set and track campaign KPIs to measure the effectiveness of our paid advertising initiatives
- Oversee the design and development of marketing collaterals, such as digital/acquisition creatives, banners, landing pages, social media posts, and paid ads
- Manage all brand promotions for the company, including paid media, tv/mass media campaigns, social media advertising, and sponsorships
- Provide mentorship and guidance to our designers/copywriters in order to ensure all marketing collateral aligns with the company’s vision and effectively promote our brand
Requirements
- Proven working experience as Brand Manager/Sr. Manager or an equivalent position
- 6-8+ Years of experience in Branding, Market research and Consumer Insights.
- Prior experience in a real-money gaming company will be a plus
- Up-to-date with the latest trends and marketing best practices.
About Junglee Games
Junglee Games is a leader in the skill-gaming space, with close to 75 million users. Founded in San Francisco in 2012, and part of the $30 Bn Flutter Entertainment Group, Junglee Games is the fastest-growing skill-gaming company in the world. Some of our notable games are Junglee Rummy, Howzat, Eatme.io and Solitaire Gold.
Our mission is to build entertainment for millions of people around the world and connect people through high-quality games.
Since we were founded, we've drawn 500 of the world’s most talented people into our ranks. Our team has worked on international AAA titles like Transformers, Star Wars: The Old Republic, Real Steel, Rio, Mech Conquest, and Dueling Blades. Our designers have worked on some of Hollywood’s biggest hits including the movie Avatar.
Junglee is not just a gaming business - it is a blend of data science, innovation, cutting-edge technology and, most importantly, a values-driven culture that is creating the next set of conscious leaders. Junglee Games is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
