Marketing Specialist

About the Role:

As a Marketing Specialist at Hypha Care, you'll build and run a lean, performance-driven marketing engine for our health-tech SaaS product.

You'll own performance marketing, content, and lifecycle campaigns—running Google & Meta ads, creating copy and content, managing email/WhatsApp drips, and supporting the sales team with consistent lead generation and nurturing.

This is a hands-on role for someone who likes to think, write, test, and optimize—not just "post on social."

What You'll Do

1. Performance Marketing

• Plan, set up, and manage Google Search and Meta (Facebook/Instagram) campaigns for lead generation.
• Conduct keyword and audience research aligned with our target customer profiles.
• Track and optimize campaign performance (CTR, CPC, CPL, conversions).
• Set up and maintain UTM tracking and funnel dashboards to identify which channels work best.

2. Email & WhatsApp Drip Campaigns

• Create and run email and WhatsApp drip campaigns to nurture leads and onboard new customers.
• Write clear, concise copy for sequences—welcome flows, demo reminders, follow-ups, and feature updates.
• Work with the sales team to align messaging and timing with their outreach.
• Monitor open rates, click rates, and replies, then refine campaigns based on performance.

3. Content & Social Media

• Create and maintain a content pipeline for short blogs, social media posts, and help-center content.
• Turn product features, FAQs, and customer stories into easy-to-understand content.
• Use AI tools (like ChatGPT) for drafting variations and ideas, while owning the final quality.
• Coordinate with designers to brief simple creatives that match your copy.

4. Customer & Sales Collaboration

• Assist the sales team with Outreach templates, and presentation decks.
• Monitor and respond to customer and prospect queries on email, WhatsApp, and social platforms (coordinating with sales and support).
• Share feedback from leads and customers internally to improve messaging and campaigns.

5. Reporting & Continuous Improvement

• Maintain weekly and monthly summaries of:

a) Campaigns run

b) Spend vs. leads and demos

c) Email and WhatsApp performance

d) Content and social activity

• Recommend clear next steps—what to scale, pause, or test next.
• Document learnings to continuously improve our playbook.

What We're Looking For:

1. Experience and Skills

• Around 1–3 years of experience in digital marketing, performance marketing, growth, or content (startup or agency experience is a plus).
• Hands-on experience with Google Ads (Search campaigns) and Meta Ads (Facebook/Instagram) for lead generation or traffic.
• Strong copywriting skills for ads, landing pages, emails, WhatsApp, and social posts.
• Comfort with analytics tools, ad managers, and spreadsheets for tracking performance and funnels.
• Familiarity with email tools and WhatsApp/business messaging tools or willingness to learn quickly.

2. Mindset and Work Style

• Outcome-focused and interested in qualified leads, demos, and real impact rather than vanity metrics.
• Bias for action and experimentation, with a habit of testing small and learning fast.
• Organized, reliable, and able to own tasks end-to-end with minimal hand-holding.
• Comfortable working in a fast-moving startup environment and collaborating closely with sales and founders.

Preferred Qualifications:

• Experience running campaigns for B2B, SaaS, or service businesses.
• Exposure to healthcare, clinics, or medical audiences (not mandatory).
• Familiarity with CRM or lead management tools.
• Bachelor's degree in Marketing, Business, Communications, or related field (or strong practical experience and portfolio).

What You'll Get:

• Competitive startup compensation with growth linked to performance.
• High ownership—your work will directly drive awareness, leads, and demos.
• Chance to shape the marketing engine from an early stage, not just maintain accounts.
• Close collaboration with the founding team and visibility across marketing, sales, and product.

Why Join Us?

If you enjoy running smart campaigns, writing clear copy, and maintaining a steady content and nurture pipeline, this role offers:

• Real responsibility and freedom to experiment.
• The opportunity to grow your skills across performance, content, and lifecycle marketing.
• A learning-focused, low-politics environment in a health-tech SaaS product working with real-world clinics.

Job Types: Full-time, Permanent

Pay: ₹16, ₹24,000.00 per month

Benefits:

• Work from home

Language:

• English (Required)
• Malayalam (Required)

Work Location: In person