Email Marketing Executive
4 days ago
About the Role
We are seeking an Email Marketing Executive with prior experience in IT services or product-based companies to design, execute, and optimize B2B/B2C email campaigns. The role involves managing end-to-end email communication for lead generation, nurturing, customer engagement, and product/service promotions.
Key Responsibilities
- Plan, create, and manage email marketing campaigns tailored to IT services and product offerings.
- Segment customer databases (prospects, clients, partners) and personalize email flows.
- Create product/service-focused newsletters, onboarding flows, and lifecycle campaigns.
- Collaborate with sales and business development teams to support lead generation through targeted campaigns.
- Analyze campaign performance (open rates, CTR, conversions, MQLs generated) and optimize accordingly.
- Implement A/B testing for subject lines, templates, and messaging.
- Ensure emails are aligned with brand voice, technical accuracy, and compliance.
- Work with CRM and marketing automation platforms for campaign execution and tracking.
- Stay up to date with IT industry trends and integrate them into campaign strategies.
Key Requirements
- Bachelor's degree in Marketing, Communications, IT, or related field.
- 1–2 years of proven email marketing experience in IT services or IT product-based companies.
- Strong understanding of B2B/B2C marketing in the technology domain.
- Proficiency in email marketing tools (Mailchimp, HubSpot, Zoho, SendGrid, or similar).
- Familiarity with CRM tools and marketing automation.
- Basic knowledge of HTML/CSS for email template customization.
- Strong analytical and reporting skills.
- Excellent written and verbal communication.
Preferred Skills
- Experience in lead nurturing for IT services / SaaS products.
- Knowledge of inbound marketing and content marketing.
- Familiarity with IT industry buyer personas and sales cycles.
- Ability to collaborate with cross-functional teams (tech, sales, design).
Job Types: Full-time, Permanent
Pay: ₹7, ₹12,000.00 per month
Benefits:
- Health insurance
- Work from home
Language:
- English (Preferred)
Work Location: Remote
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