Marketing Communications Specialist

3 days ago

Delhi, Delhi, India Selective Placement Consultants Full time ₹ 12,00,000 - ₹ 24,00,000 per year


Job Description:

Manage Digital Presence:

  • Oversee Company digital presence across various platforms, including the company website, YouTube page, and digital directories
  • Ensure the website content is up-to-date, relevant, and optimized for user experience.

SEO and Google AdWords Campaigns:

  • Collaborate with vendors to ensure SEO practices are implemented to optimize online visibility and search rankings.
  • Manage and monitor the Google AdWords campaigns, analyzing performance and making necessary adjustments to improve results.

Social Media and Content Calendar Management:

  • Develop, maintain, and execute a social media and content calendar, including newsletters, WhatsApp campaigns, social media posts, blogs, and website updates.
  •  Work with external vendors to ensure regular LinkedIn posts, blogs, and content align with the marketing calendar.

Content Creation:

  • Write engaging and informative blog posts, articles, and other content that align with Company brand and product offerings.
  • Ensure content is technically accurate and resonates with the target audience, including engineering professionals and key industry stakeholders.

Marketing Collateral Development:

  • Collaborate with content design vendors to create and update marketing collateral such as company profiles, brochures, leaflets, videos, case studies, and other promotional materials.
  • Ensure all collateral accurately reflects the company's messaging and brand values.

Event Support and Collateral Design:

  • Design and create marketing materials needed for events and exhibitions, ensuring the materials are aligned with the company's brand and event objectives.

Product Video Creation:

  • Work with animation vendors to develop engaging product videos, providing the necessary storyboard, and images, and coordinating the process to completion.

Educational Qualifications:

  • A bachelor's degree in any field (preferably marketing, communications, or related). A technical/engineering background or interest is highly desirable.

Experience:

  •  3-5 years of experience in digital marketing, content creation, and communications, preferably in a B2B or technical/engineering product environment.
  •  Experience managing digital platforms, creating content, and executing digital campaigns.

Skills:

  • Solid understanding of digital marketing strategies and best practices (SEO, social media marketing, Google AdWords, etc.).
  • Strong writing and content creation skills, with an ability to produce engaging content.
  • Basic knowledge of graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.
  • Excellent written and verbal communication skills in English.
  • Ability to manage multiple tasks simultaneously and deliver projects on time.
  • Self-motivated, detail-oriented, and results-driven.
  • Ability to work both independently and as part of a team, collaborating with different departments and vendors.

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