Performance Marketing Specialist

24 hours ago

Mumbai, Maharashtra, India Eros Innovation Full time ₹ 12,00,000 - ₹ 24,00,000 per year

How to apply:

Fill out our form -

Company Description

Eros Innovation: AI-Powered Future of Entertainment

Eros Innovation, a pioneer in media and entertainment since 1977, is revolutionising the digital landscape with cutting-edge AI and blockchain technology. Building on the success of Eros Media World, with a vast library of over 12,000 titles and a 30% market share, and Eros Now, with 259 million registered users, Eros Innovation is shaping the future of content creation and consumption.

At the core of this transformation is EROS GenAI, an AI and IP powerhouse leveraging a trillion AI tokens to develop advanced Small Language Models (SLMs) and Large Language Models (LLMs), fueling a Web3 creator economy with access to over 1 million characters. Further solidifying its leadership in AI, Eros Innovation has established AI parks in Gujarat's GIFT City and Malaysia, driving groundbreaking research and development to redefine the future of entertainment.

Location: On-site

Experience: 2–4 years

Industry: Apps / Tech / Growth-focused brands

Function: Paid Acquisition + Tracking + Optimization

About the Role

We are looking for a hands-on Performance Marketing Specialist who lives and breathes data, optimization, attribution, and structured experimentation. If you can take ownership of Google Ads end-to-end, build scalable tracking systems (GA4 / Appsflyer / Mixpanel), and improve ROAS using insight-driven decisions — this role is for you.

This is not a "set & forget" performance role. We need someone who:

  • Thinks in hypotheses, A/B tests & incrementality
  • Can build processes that scale — naming conventions, reporting cadences, test logs
  • Is driven by measurable outcomes and revenue impact

What You'll Own

  • Run Google Ads campaigns across Search, Performance Max, Display & YouTube
  • Set up and optimize conversion tracking via GA4, GTM, Appsflyer / Mixpanel
  • Analyze user journeys, funnels, cohorts & LTV to improve performance
  • Build weekly performance review frameworks & automated reporting systems
  • Lead media planning, budgeting & scaling experiments
  • Collaborate with creative + developer + data teams for faster iteration loops
  • Maintain documentation of learnings, test results & scaling playbooks

Ideal Experience

You'll thrive here if you have:

2–4+ years of hands-on performance marketing

Google Ads experience across:

  • Search
  • Performance Max
  • YouTube
  • Display
  • (Bonus) App Campaigns / Lead Gen

Experience with:

  • GA4
  • GTM
  • Appsflyer / Adjust / Branch
  • Mixpanel / Amplitude (funnels & cohorts)
  • Looker Studio (dashboards)

Ability to:

  • Break down performance problems with a structured approach
  • Build playbooks & SOPs
  • Communicate insights clearly and without jargon

What Success Looks Like (First 90 Days)

  • Smooth & accurate tracking and reporting for key campaigns
  • Clear insights and hypotheses documented weekly
  • Improving CAC / ROAS / retention metrics through structured experiments
  • Predictable weekly reporting cadence the team can depend on

Compensation & Working Style

Salary: Based on skill fit + seniority

Environment: Fast-paced, experimentation-heavy, growth-focused

Team: Collaborative, feedback-driven, open communication

Start Date: Immediate / 2–4 weeks preferred

Culture Fit We Value

You'll fit right in if you are:

  • Data-driven + curious + proactive
  • Enjoy solving growth problems end-to-end
  • Can work with ownership rather than micromanagement
  • Like structure, dashboards, automation, insights, and documentation

How to apply:

Fill out our form -

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