Marketing Associate

1 day ago

Mumbai, Maharashtra, India GoResume Full time ₹ 4,00,00,000 - ₹ 6,00,00,000 per year

About Role:

We're looking for a dynamic Marketer – Influencer & Offline Marketing to bridge the gap between our brand and its audience, both online and offline. You'll collaborate with creators, curate immersive on-ground experiences, and amplify our brand's "Feel Good, Always" philosophy through authentic, memorable brand moments.

Key Responsibilities

  • Plan and execute influencer marketing campaigns end-to-end — from shortlisting to outreach, coordination, and performance tracking.
  • Build and maintain relationships with influencers, agencies, and collaborators.
  • Lead offline activations, pop-ups, and brand experiences with seamless execution.
  • Manage logistics, sampling, and creative collaterals for on-ground marketing.
  • Collaborate with social media and creative teams to ensure cohesive storytelling.
  • Track and report campaign performance, ROI, and feedback to improve future initiatives.
  • Stay ahead of trends in influencer and experiential marketing to suggest new ideas.

Required Qualifications

  • Min 1 years of experience in influencer marketing, brand activations, or events (D2C/lifestyle brands preferred).
  • Excellent communication and coordination skills.
  • Creative, detail-oriented, and proactive in a fast-paced environment.
  • Passion for people, aesthetics, and storytelling-driven experiences.
  • Influencer campaign management
  • Event planning and on-ground activation
  • Brand communication and storytelling
  • Vendor and agency coordination
  • Relationship building and negotiation
  • Social media awareness and trend tracking

Perks and Benefits

  • Competitive CTC: Up to ₹4.2 LPA
  • Work with a fast-growing, purpose-driven clean fragrance brand
  • Opportunity to lead high-visibility influencer and brand activation projects
  • Collaborative and creative work culture that encourages experimentation
  • Exposure to both online and offline brand strategy
  • Direct mentorship from senior brand and marketing leaders
  • Access to exclusive brand events, launches, and partner experiences
  • Employee discounts on our platform
  • Learning and growth opportunities across marketing verticals

Interview Process

  • Round 1: Initial screening with HR/recruiter.
  • Round 2: Discussion with Marketing Manager (Influencer & Events).
  • Round 3: Final interview with Co-founder or Brand Head.

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