CRM Executive

Job Title: CRM Executive

Location: Remote

Employment Type: Full-Time

Experience: 1–3 years

About keeK Marketing

keeK Marketing is a dynamic and rapidly growing marketing and branding agency dedicated to delivering exceptional results for our clients. At keeK, we believe in the potential of every business—small or big. Our team of marketing experts combines creativity, strategic insights, and a results-driven approach to deliver impactful campaigns that leave a lasting imprint.

We specialise in crafting strategies that drive brand awareness, engagement, and conversions. Our team is passionate about staying at the forefront of digital marketing trends, and we are looking for a creative jack-of-all-trades marketer to join our ranks.

About the Role

We are seeking a data-driven CRM Expert to own and optimize customer lifecycle journeys with a strong focus on subscription conversion, activation, and retention. You will be responsible for creating high-performing CRM strategies across email, push, in-app, and other lifecycle channels, specifically tailored for US and UK audiences.

This role requires deep knowledge of subscription funnels, segmentation, behavioral triggers, experimentation, and CRM automation.

Key Responsibilities1. Subscription Conversion & Lifecycle Management

• Build and optimize CRM flows that drive subscription trials, paid conversions, upsells, and renewals.
• Develop and execute lifecycle journeys (onboarding, activation, engagement, churn-prevention).
• Analyze drop-off points and implement strategies to improve funnel efficiency.

2. Campaign Strategy & Execution

• Plan, create, and manage multi-channel CRM campaigns (email, push, SMS, in-app).
• Craft personalized messaging strategies for US/UK audiences based on cultural, behavioral, and market nuances.
• A/B test subject lines, content, triggers, offers, and creative to increase conversion rates.

3. Segmentation & Personalization

• Create advanced segmentation models based on user behavior, subscription lifecycle stage, and LTV potential.
• Implement dynamic and personalized CRM content using customer data and predictive insights.

4. Analytics & Reporting

• Monitor campaign KPIs: conversion rate, trial-to-paid rate, churn %, retention, CLTV, CAC payback.
• Present insights and recommendations to leadership and cross-functional teams.
• Work closely with data/BI teams to maintain accurate dashboards and analytics pipelines.

5. CRM Systems & Automation

• Manage workflows in platforms such as Braze, Klaviyo, HubSpot, Salesforce Marketing Cloud, Iterable, or similar.
• Maintain clean CRM architecture, ensuring high data quality and proper event tracking.
• Partner with product and engineering teams to implement triggers, events, and lifecycle automation logic.

Required Qualifications

• 1+ years of CRM / Lifecycle Marketing experience, preferably in subscription-based digital products.
• Proven experience driving subscription conversion in US and/or UK markets.
• Strong understanding of CRM analytics, user behavior, segmentation, and funnel optimization.
• Hands-on experience with CRM platforms (Braze preferred; others considered).
• Ability to write compelling, conversion-focused CRM copy tailored to US/UK audiences.
• Data-driven mindset with experience in A/B testing and statistical interpretation.
• Strong cross-functional collaboration skills (Product, Data, Growth, Engineering).

Preferred Qualifications

• Experience with consumer apps, SaaS, or D2C subscription products.
• Working knowledge of SQL or marketing analytics tools.
• Familiarity with retention and revenue metrics (MRR, churn, NPS, LTV models).
• Understanding of GDPR, CAN-SPAM, and privacy best practices.

What We Offer

• Competitive compensation and performance bonuses.
• Opportunity to shape CRM strategy for a fast-growing subscription product.
• A collaborative, data-focused environment with room for experimentation and innovation.
• Flexible work environment with global team culture.

Job Types: Full-time, Permanent

Pay: ₹30, ₹40,000.00 per month

Work Location: Remote