Social Media Business Strategist

Job Title
: Social Media Business Strategist

Location
: Bandra-Mumbai, India

Company
: – Exclusive Healthcare Digital Agency

About Us
:

is a premier healthcare digital marketing agency that delivers tailored digital solutions to hospitals, clinics, and doctors. Our services include SEO, social media marketing, content creation, website development, and more. We are looking for a
Social Media Business Strategist
who can develop innovative social media strategies to enhance the digital presence of our healthcare clients.

Position Overview
:

The Creative Social Media Strategist will be responsible for developing and executing social media strategies across various platforms, with a focus on growing engagement, followers, and brand awareness for healthcare clients. This role requires a combination of creativity, strategic thinking, and a deep understanding of social media trends to create content that resonates with healthcare audiences.

Key Responsibilities
:

• Social Media Strategy
  : Design and implement comprehensive social media strategies to achieve client goals across platforms like Instagram, Facebook, LinkedIn, and YouTube.
• Content Creation & Curation
  : Develop creative and engaging content ideas (graphics, videos, posts) that reflect the unique needs of healthcare brands. Collaborate with content creators, designers, and video producers to bring ideas to life.
• Campaign Management
  : Plan and execute social media campaigns to drive engagement, brand awareness, and patient inquiries for healthcare clients. Monitor performance and adjust strategies to meet objectives.
• Creative Innovation
  : Stay ahead of social media trends, introducing new content formats and interactive strategies (stories, reels, polls, etc.) to keep client social media profiles fresh and engaging.
• Analytics & Reporting
  : Track social media performance using tools like Meta Business Suite, Google Analytics, and others. Provide detailed reports with insights and recommendations for improvement.
• Audience Engagement
  : Build and maintain strong online communities by responding to comments, messages, and reviews, and ensuring positive client reputation on social media.
• Collaboration
  : Work closely with the digital marketing team to integrate social media strategies with broader digital marketing campaigns (SEO, PPC, content marketing) and
  influencer marketing.
• Paid Social Campaigns
  : Collaborate with the paid media team to develop and optimize paid social media campaigns for healthcare clients, ensuring a balance between organic and paid growth.
• Brand Voice
  : Ensure consistency in brand voice and messaging across all social platforms while tailoring content to resonate with different healthcare audiences.

Qualifications
:

• 3+ years of experience in social media strategy and content creation, preferably in a digital agency or healthcare-related role.
• Proven track record of growing social media accounts and driving engagement across various platforms.
• Creative thinker with a strong ability to translate healthcare concepts into engaging social media content.
• Expertise in social media tools (Meta Business Suite, Hootsuite, Buffer, etc.) and analytics platforms (Google Analytics, Sprout Social, etc.).
• Excellent communication and copywriting skills, with the ability to craft compelling posts and captions.
• Strong understanding of social media trends and best practices, especially within the healthcare sector.
• Experience with paid social media campaigns is a plus.

Why

• Work in a specialized digital agency focused on the fast-growing healthcare sector.
• Opportunity to lead creative social media campaigns for top healthcare brands.
• Competitive salary with performance-based incentives and growth opportunities.