Social Media Strategist
2 weeks ago
Read Before You Apply
• This is not a work-from-home role.
• If you are a frequent job-hopper, please do not apply.
• We want serious professionals with at least 3 years of solid social media experience.
• You must know social listening tools, competitor analysis, and how to turn insights into campaigns.
• Only apply if you can plan + create + analyze + scale, not just "post on Instagram."
About the Role
We are looking for a hands-on Social Media Manager (3+ yrs exp) who can do more than just post. This role requires someone who knows how to listen, analyze, and act — turning consumer insights and competitor gaps into premium content and campaigns that scale Vitagoli's presence across platforms.
Key Responsibilities
• Social Media Strategy & Execution
• Plan and execute content calendars (reels, carousels, stories, UGC, campaigns).
• Maintain premium brand voice across all posts.
• Social Listening & Consumer Insights
• Use tools to understand what women are searching, saying, and struggling with.
• Translate insights into content angles, hooks, and campaigns.
• Competitor Analysis & Benchmarking
• Map competitor strategies across beauty/wellness.
• Identify gaps in content, engagement, and consumer conversation create differentiated content for Vitagoli.
• Community Engagement
• Respond to comments/DMs with empathy and authority.
• Build shareable content formats (polls, quizzes, challenges).
• Analytics & Optimization
• Track weekly KPIs: reach, engagement, saves, shares, conversions.
• Run A/B tests on creatives, captions, and posting times.
- • Scale what works, drop what doesn't.
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