Senior Ad Strategist

2 weeks ago

Haryana, India The Value Maximizer Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Role Overview
We are seeking a
Senior Ad Strategist
—a seasoned paid media expert with 3-6 years of hands-on experience managing Meta (Facebook/Instagram) Ads and executing cross-channel campaigns. In this role, you will act as the technical subject matter expert, translating strategic goals into actionable media plans and ensuring flawless execution, optimization, and performance across client accounts. You will collaborate closely with business consultants and internal teams to deliver measurable, data-backed growth for multiple high-value clients.

Key Responsibilities
Strategic Onboarding & Alignment (First 30 Days)

  • Learn the company's performance marketing frameworks, playbooks, and systems
  • Understand how AI, automation, and analytics are integrated into campaign performance
  • Collaborate with business consultants to align on client goals and account strategies
  • Audit existing campaigns to identify optimization opportunities and strategic gaps

Ownership & Execution (Next 60 Days)

  • Take complete ownership of paid media execution across assigned accounts
  • Lead campaign planning, setup, optimization, and reporting across multiple platforms
  • Manage large-scale Meta Ads campaigns and apply advanced creative testing, audience segmentation, and bid strategies
  • Leverage AI and automation tools to proactively enhance campaign efficiency and performance
  • Mentor junior paid media team members by reviewing their work and guiding tactical execution

Strategic Leadership & Innovation (Beyond 90 Days)

  • Lead paid media strategy for key accounts, ensuring alignment with client business objectives
  • Develop scalable playbooks, campaign systems, and reporting templates
  • Collaborate with creative, analytics, and tech teams to drive full-funnel performance marketing initiatives
  • Introduce new testing ideas, automation practices, and strategic frameworks to strengthen the paid media function

Requirements

  • 3-6 years of hands-on paid media experience, primarily with Meta Ads (Facebook/Instagram)
  • Proven track record of managing and scaling high-budget campaigns across complex client portfolios
  • Strong technical understanding of campaign setup, optimization, and tracking (Meta Pixel, GTM, Conversion API)
  • Data-driven mindset with the ability to interpret analytics and apply insights effectively
  • Experience using AI tools, automation, or light scripting to improve campaign efficiency
  • Excellent communication skills and the ability to translate technical details into business outcomes
  • Experience mentoring or guiding junior team members is a plus

*Preferred Skills*

  • Familiarity with Google Ads, TikTok, LinkedIn, or programmatic platforms
  • Knowledge of multi-touch attribution, funnel measurement, and blended ROAS
  • Experience working with D2C, SaaS, or healthcare brands
  • Proficiency with tools such as Looker Studio, Supermetrics, Slack, and Asana/ClickUp

  • Senior Ad Strategist

    2 weeks ago

    Haryana, India Qode Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Role Overview We are seeking a Senior Ad Strategist—a seasoned paid media expert with 3–6 years of hands-on experience managing Meta (Facebook/Instagram) Ads and executing cross-channel campaigns. In this role, you will act as the technical subject matter expert, translating strategic goals into actionable media plans and ensuring flawless execution,...

  • Senior Ad Strategist

    2 weeks ago

    Haryana, India Qode Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Role Overview:We are seeking a Senior Ad Strategist—a seasoned paid media expert with 3–6 years of hands-on experience managing Meta (Facebook/Instagram) Ads and executing cross-channel campaigns. In this role, you will act as the technical subject matter expert, translating strategic goals into actionable media plans and ensuring flawless execution,...

  • Digital Marketing Strategist

    7 days ago

    Mathura Road Faridabad, Faridabad, Haryana, India Sunglow Digital Services Full time ₹ 7,20,000 - ₹ 12,00,000 per year

    About the Role:We are looking for a creative and data-driven Digital Marketing Strategist (female candidate only) to lead our digital marketing initiatives. The ideal candidate should be well-versed in developing strategies that drive brand awareness, generate qualified leads, and increase ROI across multiple online platforms.Key Responsibilities:Develop,...

  • Social Media Strategist

    1 day ago

    Gurugram, Haryana, India Megthink Full time

    **Job Opportunity: Social Media Strategist** **About the Role**: **Key Responsibilities**: **Digital Marketing Strategy & Execution** - Develop and implement digital marketing strategies aligned with product and brand goals. - Manage paid campaigns (social media ads, PPC) and ensure budget optimization for maximum ROI. **Social Media Management** - Own and...

  • Brand Innovation Strategist

    3 weeks ago

    Haryana, India Adsreverb Digital Private Limited Full time

    We are looking for fresh, creative minds eager to build a career in brand strategy and digital marketing. The Brand Strategist will play a key role in shaping brand narratives, developing campaign ideas, and supporting the creation of compelling pitch decks and communication strategies. This role is perfect for someone who blends analytical thinking with...

  • Content Strategist

    3 days ago

    Sohna, Gurugram, Haryana, India Hawk Ecommerce Full time

    **Job Title**: Content & Brand Strategist **Location**: DLF Corporate Greens, gurugram **Department**: Marketing **Role Overview**: We are looking for a versatile and experienced Content & Brand Strategist to join our team. This role will be a blend of creative strategy and brand development, where you will help define and communicate our brand’s story,...

  • Account Manager

    6 days ago

    Gurgaon, Haryana, India Team Works Consultancy Full time

    As the Account Manager - Paid Media you will be the primary point of contact for key clients - responsible for ensuring their growth KPIs are achieved through sustainable and data-backed advertising strategies You will work closely with the Senior Ads Strategist to plan scaling initiatives ensure flawless campaign execution by the internal team and maintain...

  • Business Strategist

    1 day ago

    Gurugram, Haryana, India Onething Design Full time

    **Experience**: 3-5 Years **Location**:Gurgaon (Onsite) **Working Days**:4 Days from the Office | Wednesdays From Home **Timings**:10:30 AM - 7:00 PM **About Us** We’re Onething, a digital experience design studio that believes great design doesn’t just look good, it feels right. We partner with some of the most exciting brands out there to create...

  • Digital Marketing

    1 week ago

    Gurugram, Haryana, India Paytm Full time

    **Job Role**: As a Digital Marketing Manager / Senior Manager, you will be responsible for developing and executing brand strategies to elevate brand awareness, drive brand preference, and ultimately increase brand revenue for Paytm. Your primary responsibilities will include: - Media planning: Create multi-channel media plans with proper rationale as...

  • Ads Sale

    4 weeks ago

    Gurgaon, Haryana, India Paytm Full time

    About Us Paytm is India s leading mobile payments and financial services distribution company Pioneer of the mobile QR payments revolution in India Paytm builds technologies that help small businesses with payments and commerce Paytm s mission is to serve half a billion Indians and bring them to the mainstream economy with the help of technology Paytm Travel...