Branch Head
1 day ago
The role of a Branch Head of an optical store is to oversees operations, drives sales, ensures customer satisfaction, and leads the team to meet business goals.
Here is a detailed breakdown of the key roles and responsibilities of a Branch Head in an optical retail environment:
Operational Leadership
- Oversee daily store operations including opening/closing procedures, staff scheduling, and workflow management.
- Ensure smooth functioning of optical services such as eye exams, lens fitting, and product delivery timelines.
- Maintain compliance with company policies, health regulations, and industry standards.
Sales & Business Development
- Drive sales performance by implementing promotional strategies and upselling techniques.
- Monitor KPIs such as revenue, conversion rates, and customer retention.
- Develop local marketing initiatives to attract footfall and build brand presence.
Customer Experience
- Act as the primary point of contact for escalated customer issues and VIP clients.
- Ensure high standards of service from consultation to post-sale support.
- Implement feedback mechanisms to continuously improve customer satisfaction.
Team Management
- Recruit, train, and mentor staff including optometrists, sales associates, and technicians.
- Set performance goals and conduct regular evaluations to ensure high productivity and morale.
- Foster a collaborative and customer-focused culture within the team.
Inventory & Merchandising
- Manage inventory levels to ensure availability of frames, lenses, and accessories.
- Coordinate with suppliers for timely restocking and product launches.
- Optimize product displays to enhance visual appeal and customer engagement.
Reporting & Strategy
- Prepare performance reports and present insights to senior management.
- Analyze customer feedback and market trends to refine service offerings.
- Contribute to strategic planning for growth, expansion, and competitive positioning.
Preferred candidate profile
Immediate Joiner
Perks and benefits
As per policy
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