Marketing Manager

1 week ago

Remote, India Knot Full time ₹ 3,60,000 - ₹ 4,80,000 per year

is revolutionizing how entrepreneurs create and scale online stores. Our AI-powered platform transforms ideas into live e-commerce stores in minutes—no coding required. With Knot Instant for quick template-based stores, Knot Chat for unlimited creative control, and Knot AI Studio for generating product visuals, commercials, and professional videos, we're the complete AI ecosystem for e-commerce. From product-in-hand shots to talking head videos, model try-ons to B-roll footage—we're making professional e-commerce content creation accessible to everyone.

The Role

We're seeking an experienced Inbound Marketing Manager to drive our growth strategy and establish as the go-to platform for AI-powered e-commerce creation. You'll own our inbound marketing engine, creating compelling content that attracts, engages, and converts entrepreneurs, dropshippers, and e-commerce businesses looking to leverage AI for both store building AND content creation.

Key Responsibilities

  • Content Strategy & Execution -Drive inbound strategy and create compelling content showcasing our complete AI platform for stores, visuals, and videos.
  • Lead Generation & Nurturing - Design conversion funnels, create lead magnets, and build automated campaigns that convert free users to paid customers.
  • SEO & Organic Growth - Own organic traffic growth across AI e-commerce and content creation keywords, building our domain authority.
  • Community & Engagement - Build our brand through customer success stories, educational content, and strategic partnerships with e-commerce influencers.
  • Analytics & Optimization- Track performance metrics, optimize conversion paths, and use data to continuously improve ROI and reduce CAC.

What We're Looking ForRequired Experience

  • 5+ years of B2B SaaS or e-commerce marketing experience
  • Experience marketing creative tools, AI products, or visual content platforms
  • Proven track record scaling inbound programs for multi-feature platforms
  • Understanding of both e-commerce and content creation markets
  • Experience with product-led growth and freemium models

Technical Skills

  • Experience marketing AI/ML products and explaining technical capabilities
  • Familiarity with e-commerce platforms (Shopify, WordPress/WooCommerce)
  • Understanding of visual content creation and video marketing
  • Basic knowledge of AI capabilities in creative fields

Ideal Candidate

  • Self-starter who can market both technical and creative features
  • Ability to create compelling demos showcasing AI-generated visuals and videos
  • Understanding of e-commerce seller pain points around content creation
  • Creative thinker who sees opportunities across our diverse feature set
  • Passionate about democratizing both e-commerce AND professional content creation

Key Marketing Challenges You'll Tackle

  • Position as the complete solution vs. point solutions for stores OR visuals
  • Educate market on the power of combining store building with AI content creation
  • Show ROI of replacing multiple tools/services with one platform
  • Build awareness that we're not just another store builder—we're a complete creative ecosystem

Job Type: Full-time

Pay: ₹30, ₹40,000.00 per month

Benefits:

  • Paid time off
  • Work from home

Experience:

  • Marketing: 3 years (Preferred)

Language:

  • English (Required)

Work Location: Remote

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