Part-Time ASO

Part-Time ASO & Campaign Specialist (Freelance) – Mobile & Web Game

We are seeking a part-time ASO (App Store Optimization) and Campaign Specialist to support the growth and visibility of our mobile and web game on iOS, Android, and web platforms. This freelance role focuses on optimizing store presence, managing ad campaigns, analyzing performance, and improving user acquisition strategies.

The position requires 2–3 hours per day (flexible schedule) and is ideal for someone with hands-on experience in ASO, mobile game marketing, and performance-based campaign execution.

Responsibilities:

App Store Optimization (ASO)

• Write and optimize titles, subtitles, descriptions, keywords, and promotional copy for:
• iOS App Store.
• Google Play Store.
• Web game platforms.
• Conduct keyword research and competitor analysis using ASO tools.
• Perform A/B testing of icons, screenshots, feature graphics, and descriptions to improve conversion rates.
• Maintain updated store metadata based on new releases, seasonality, or performance trends.

Campaign Execution

• Set up and manage user acquisition campaigns (e.g., Google UAC, Facebook Ads, TikTok, web ad networks).
• Write and test short-form ad copy and creatives.
• Monitor campaign performance (CPI, CTR, ROAS) and make data-driven adjustments.
• Suggest and test audience targeting strategies.

Analytics & Reporting

• Use platforms like App Store Console, Google Play Console, Firebase, or Adjust to track performance.
• Deliver weekly reports on store visibility, download trends, keyword rankings, and campaign KPIs.
• Provide actionable suggestions for improving ASO and campaign results.

Requirements:

• Experience with ASO and campaign optimization in the mobile games or apps industry.
• Strong writing skills for creating high-converting descriptions and ad copy.
• Familiarity with tools like AppTweak, SensorTower, MobileAction, or similar.
• Understanding of key performance metrics: CTR, CPI, ROAS, retention, LTV, etc.
• Self-motivated, detail-oriented, and reliable in remote work settings.

Position Details:

• Type: Freelance / Remote
• Time: ~2–3 hours per day, flexible
• Start: Immediate
• Compensation: milestone-based (negotiable)

Note: A minimum of years of hands-on experience in ASO and campaign management for mobile games or apps is strictly required.

Note: This is not a general digital marketing position. Applications without proven ASO and campaign optimization experience for mobile games will be ignored.

Job Types: Part-time, Permanent, Contractual / Temporary, Freelance

Contract length: 6 months

Pay: Up to ₹4,000.00 per week

Benefits:

• Work from home

Work Location: Remote