Business Development Lead

Job Title: Business Development Lead

Department: Business Development

Location – Andheri West

Work week – 6 days

White Turtle Studios, A Trailer Park Group Company is a full-service agency specializing in content creation, static and entertainment marketing. By combining a storytelling expertise with large-scale production resources, Trailer Park is uniquely positioned to make, market, and distribute content for its diverse client portfolio of top entertainment studios and major brands. With content creation at the centre, we support our clients with strategy, creative and the latest in digital services.

Trailer Park Group Mumbai is a creative agency with 140+ employees. We have an unparalleled team and believe that talent and passion have no limits. Our Mumbai office has an expansive portfolio spanning multiple digital first OTT campaigns across different Indian languages, and high- profile theatrical, Static and ed-tech campaigns as well as content production.

White Turtle Studios, A Trailer Park Group Company, is looking for an experienced and skilled Business Development Lead to join us as we build our team in Mumbai.

We create and produce some of the world's most recognizable key art for film, TV/streaming, and home media clients. We have built a great reputation on award-winning creative, great service, and a fun and energetic culture—and we may be looking for you to join us as we build our team in Mumbai.

POSITION SUMMARY

We are looking for a seasoned business development professional with a deep network in lifestyle, luxury, ecommerce, QSR, beverage, etc brands across India. The ideal candidate will drive new business growth, forge long-term partnerships, and position our agency as the preferred creative partner for leading brands. The role focuses on driving revenue through selling creative services such as production, post-production, animation, design, and video production.

WHAT YOU WILL DO

• Identify and pursue new business opportunities for creative services (production, post-production, animation, design, video production)
• Secure new clients within the lifestyle, luxury, ecommerce, QSR, beverage, etc
• Build and maintain strong relationships with clients in media, advertising, and entertainment sectors.
• Develop and execute a business growth strategy aligned with the agency's expansion plans.
• Craft compelling pitch presentations and lead end-to-end business negotiations.
• Build and nurture senior-level relationships with brand marketers, decision-makers, and CMOs.
• Understand client needs and provide tailored creative solutions that drive business impact.
• Act as a strategic partner, ensuring long-term engagement and repeat business
• Stay updated on industry trends, competitor activities, and emerging marketing innovations.
• Develop a strong value proposition above mentioned categories/brands, differentiating the agency's creative offerings.
• Represent the agency at industry events, trade shows, and networking forums to drive visibility.
• Own and drive revenue targets, ensuring consistent pipeline growth and deal closures.
• Collaborate with internal creative, strategy, and production teams to craft compelling business proposals.
• Track, report, and optimize business development efforts to maximize impact.

WHAT YOU WILL NEED

• Experience & Network: 10+ years in business development/sales within an advertising, marketing, or branding agency focused on lifestyle, luxury, or beverages brands Strong connect within agencies, production houses, and brands.
• Industry Knowledge: Strong understanding of branding, storytelling, and campaign execution in above mentioned industries.
• Proven Track Record: Demonstrated success in acquiring and retaining high-value clients, meeting revenue targets, and negotiating large-scale deals. Successful in selling creative services (production, post-production, animation, design, video production)
• Strategic Thinker & Storyteller: Ability to craft persuasive pitches, articulate brand vision, and translate creative solutions into business value.
• Relationship Builder: Strong network with marketing heads, brand managers, and decision-makers in lifestyle and beverage brands.
• Self-Starter: Entrepreneurial mindset with a passion for driving growth in a fast-paced agency environment.
• Excellent Communication: Strong presentation and negotiation skills, with the ability to influence senior stakeholders.

KEY PERFORMANCE INDICATORS (KPIS)

• New Business Revenue: Achieve revenue growth per quarter from new client acquisitions.
• Sales Pipeline: Maintain a consistent pipeline with a qualified leads per month.
• Conversion: Close pitches into signed deals.
• Client Retention: Ensure new clients renew or expand their contracts within 12 months.
• New Client Wins: Secure new brands every quarter.
• Strategic Partnerships: Build and maintain relationships with top decision-makers per quarter.

WORKING AT TRAILER PARK GROUP

We believe that great work is only possible with great people. We want to find people who believe in our mission, vision and values and feel inspired to grow while they're here. Our approach to flexibility is called "Work Your Way" You have flexibility to work remotely or in the office. Work where you can do your best work.

OUR PEOPLE AND CULTURE

We strive to create an inclusive culture that empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and bring more creativity and innovation to everything we do. We want Trailer Park Group to be one of the most rewarding places you will ever work.

PROFESSSIONAL DEVELOPMENT

From entry-level employees to senior leaders, we believe there's always room to learn. We offer a best-in-class editor training program and opportunities to build new skills, develop as managers and leaders and connect and grow through mentorship. From on-the-job learning experiences to formal development programs, our staff have a variety of opportunities to continue to grow throughout their career.

At Trailer Park Group (Trailer Park, Art Machine, Mirada Studios, Mutiny, MXW, White Turtle Studios, and Dark Burn Creative) we want to improve the state of our world. Each of us has a responsibility to drive equality and inclusion in our communities and workplace. We are committed to hiring and retaining a diverse workforce. We view everyone as an individual, and we understand that inclusion is more than just diversity – it's about belonging. We celebrate the fact that everyone is unique, and that's what makes us so good at what we do. We pride ourselves on being a company that embraces difference and truly represents the global clients we work with.