Creative Writer

3 days ago

Mumbai, Maharashtra, India Imarticus Learning Pvt Ltd Full time ₹ 12,00,000 - ₹ 24,00,000 per year

About the Role

We are seeking a Copywriter with 5–6 years of experience in crafting high-impact

marketing communication. This role goes beyond writing — it's about creating stories,

sharpening brand voice, and delivering copy that moves audiences to action across

campaigns, social media, websites, videos, and offline brand touchpoints.

You will collaborate with design, brand, performance marketing, and product teams to bring

ideas to life. From taglines that stick to scripts that inspire — your words will shape how

learners and partners perceive Imarticus.

Key Responsibilities

 Develop compelling, on-brand copy for campaigns, ads, landing pages, social

media, emailers, scripts, and brand films.

 Partner with designers, marketers, and video teams to deliver creative campaigns

with sharp storytelling.

 Brainstorm and execute concepts, taglines, and narratives for launches, events, and

activations.

 Adapt copy across platforms (Instagram, LinkedIn, YouTube, print, outdoor, etc.)

while maintaining tone consistency.

 Write scripts for promotional videos, testimonial edits, and thought-leadership

content.

 Edit and elevate existing communication to meet brand and creative standards.

 Ensure messaging aligns with business goals while being youth-relevant,

aspirational, and premium.

 Collaborate with performance marketing team to create high-converting ad copy.

 Work with brand team on campaign ideation, reviewing deliverables, and ensuring

copy excellence.

 Stay updated with trends in advertising, youth culture, and digital storytelling.

Requirements

 5–6 years of proven experience as a Copywriter in a creative agency or a fast-

paced brand marketing environment.

 Strong portfolio showcasing campaign work, ad copy, taglines, and brand

storytelling (not just blogs).

 Excellent command of English with a flair for short-form, persuasive, and

impactful writing.

 Ability to write across tones: witty, aspirational, authoritative, educational, and

youthful.

 Experience working on digital campaigns, social media, and video scripts.

 Strong conceptual skills with the ability to translate brand strategy into creative

messaging.

 Attention to detail, speed, and ability to manage multiple projects simultaneously.

 Familiarity with SEO and content marketing is a plus, but passion for advertising-

style copy is a must.

Must Share

 Resume

 Portfolio of campaign copy, taglines, ad creatives, or scripts

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