Marketing Specialist

2 days ago

Delhi, Delhi, India Courtyard Farms Private Limted Full time ₹ 4,00,000 - ₹ 12,00,000 per year

Job Summary:

We are looking for a
creative and results-driven Social Media cum Marketing specialist
to manage the company's online presence and support marketing campaigns. The ideal candidate will be responsible for developing engaging content, increasing brand awareness, managing social media platforms, and assisting in both online and offline marketing activities to drive business growth. The candidate should have strong analytical skills and be comfortable using tools like
Google Analytics
to measure and improve campaign performance.

Key Responsibilities:
Marketing & Branding:

  • Support in planning and executing marketing campaigns (digital and offline)
  • Coordinate with designers and content teams for creatives, videos, and promotional materials
  • Assist in organizing events, photoshoots, exhibitions, and other promotional activities
  • Conduct competitor and market analysis to identify new opportunities
  • Prepare reports on campaign performance and ROI

Social Media Management:

  • Plan, create, and schedule engaging content across all social media platforms (Instagram, Facebook, LinkedIn, YouTube, etc.)
  • Monitor trends, analyze performance, and optimize social media strategies to improve engagement and reach
  • Respond to followers and build an active online community
  • Manage collaborations, influencer marketing, and social media campaigns

Digital Marketing:

  • Execute and manage email marketing, SEO/SEM, and paid ad campaigns (Google, Meta, etc.)
  • Manage website updates, blogs, and product promotions
  • Utilize
    Google Analytics
    , Meta Insights, and other digital tools to monitor traffic, measure campaign effectiveness, and identify improvement areas
  • Track marketing metrics and provide actionable insights for optimization

Skills & Qualifications:

  • Bachelor's degree in Marketing, Communications, or a related field
  • Strong understanding of digital marketing trends and tools
  • Proficiency in
    Google Analytics
    , Canva, Meta Business Suite, and other digital marketing platforms
  • Excellent written and verbal communication skills
  • Creative mindset with strong attention to detail and brand aesthetics

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