Process Specialist

2 weeks ago

Chennai, Tamil Nadu, India Infosys Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Key Responsibilities:OverviewAs a SalesForce Marketing Cloud Service Expert Email Builder you will be responsible for designing building and optimizing email marketing campaigns within the SalesForce Marketing Cloud platformThis role is ideal for someone who is passionate about crafting engaging and effective email communications has a keen eye for design and possesses a strong understanding of marketing principlesKey ResponsibilitiesCollaborate with internal teams and clients to understand campaign objectives and requirementsDesign and build responsive email s templates utilizing SalesForce Marketing Cloud s drag and drop interfaceImplement dynamic content and personalization strategies to enhance email engagement and conversion ratesConduct A B testing to optimize email performance and drive continuous improvementEnsure email campaigns are compliant with industry regulations and best practices including CAN SPAM and GDPRMonitor and analyze key performance metrics providing insights and recommendations for future campaignsStay up to date on industry trends and best practices related to email marketing and SalesForce Marketing CloudQualificationsBachelor s degree in Marketing Communications or related field2 years of experience working with SalesForce Marketing Cloud specifically focusing on email buildingProficiency in HTML and CSS preferred but not requiredStrong understanding of email marketing principles including segmentation deliverability and engagement metricsExcellent attention to detail and design aestheticsAbility to multitask and prioritize in a fast paced environmentStrong communication and collaboration skillsPreferred Skills:Digital Business->Email Marketing + Tools

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