Performance Marketing Manager(Amazon)

Performance Marketing Manager (Amazon)

Job location:
Mumbai

Type:
Fulltime

Working Structure:
Hybrid

About Us:
Join our dynamic and innovative startup skincare brand that is committed to redefining beauty standards with clean, effective, and sustainable products. Founded by beauty influencer Diipa Büller-Khosla, the brand emphasizes authenticity, and transparency, offering vegan and cruelty-free products that cater to diverse skin types while celebrating cultural heritage. We believe in empowering our customers with science-backed skincare solutions, and we're looking for a visual storyteller with a passion for creating captivating content to help us take our brand to the next level.

Brand:

Job Summary

indē wild is seeking for a highly analytical and driven Performance Marketing Manager (Marketplace) to own and lead performance campaigns across key platforms: Amazon, Blinkit, Zepto, Myntra, and Instamart. You will play a pivotal role in driving revenue, optimizing spends, and improving ROI across all e-commerce channels.

Why Join Us?

At indē wild, you'll be part of a purpose-driven brand redefining beauty and wellness with Ayurveda and science globally. You'll have the opportunity to create meaningful impact, work alongside passionate, ambitious, and top-performing team members, and contribute to a culture of innovation and ownership.

What You'll Do

Performance Marketing Strategy & Execution

• Build, manage, and optimize paid campaigns on each marketplace platform to drive sales, visibility, and profitability.
• Define and monitor platform-specific KPIs (ACOS, ROAS, CTR, Conversion Rate, etc.).
• Develop tailored performance strategies by platform and product category.

Platform Management

• Liaise with platform category managers and internal teams to align on promotions, product placements, and marketing activations.
• Manage AMS (Amazon Marketing Services), Myntra Ads, Zepto & Blinkit sponsored listings, and equivalent ad platforms.
• Monitor platform trends and algorithm changes; adapt strategies accordingly.

Budgeting & ROI Optimization

• Plan and allocate monthly campaign budgets by platform and ensure optimal utilization.
• Analyse performance data to reduce customer acquisition costs (CAC) and improve return on ad spend (ROAS).
• Drive contribution margin improvements across all marketplace sales.

Reporting & Analysis

• Create detailed performance dashboards and reports across all marketplaces.
• Track daily spends, impressions, and conversions; identify high-performing campaigns and areas for improvement.
• Deliver actionable insights to product, creative, and sales teams.

Cross-Functional Collaboration

• Work closely with the Creative and Content team for platform-specific ad creatives.
• Coordinate with Supply Chain and Account Management to ensure stock availability for promoted SKUs.
• Align with the Brand and Pricing team to ensure consistency in positioning and offers.

Who You Are ?

• 3-5 years' experience with Amazon performance marketing
• 0-2 years' experience with Quick Commerce performance marketing
• Prior experience managing performance marketing for a Beauty brand is a bonus
• Strong understanding of ecommerce metrics and consumer funnels.
• Proficiency in data analytics tools (Excel, Google Sheets, etc.).
• Ability to thrive in a fast-paced, growth-driven environment.
• Excellent communication, negotiation, and organizational skills.

Why Join Us?

• Opportunity to shape the strategy of a high-potential skincare startup.
• Work in a creative and collaborative environment with a passionate team.
• Competitive salary
• Access to the latest skincare products and industry insights.

Other details:

• Office location: Lower Parel, Mumbai
• Working days: Monday to Friday
• Working from office: 4 days in office, 1 day WFH