Sr. Social Media Strategist

A 360- degree marketing and Communication agency and your partners in accelerating

growth exponentially through creative strategies and ROI driven performance metrics.

Based in Gurugram, we partner with clients to provide innovative solutions and tailor-made  services that facilitate their business objectives. 

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About The Role:

The Sr. Social Media Strategist lead will be a pivotal member of the middle management team, responsible for the
daily account servicing and strategic digital mandate execution

for large, principal accounts. This role requires a
unique blend of senior-level social media strategy, exceptional client management, and strong original content development skills.

The candidate must ensure
meticulous account planning and execution

, strategic delegation of tasks to a cross-functional team (6-10 resources), and the seamless delivery of high-impact solutions to all clients and stakeholders.

Location -

Gurugram

Experience -

8 - 10 Years

Special Requirements & Candidate Profile:

We are seeking a candidate who is a
"hybrid talent"

—a blend of Senior Social Media Strategist and Client Servicing Manager—with a proven track record in:

1. Enterprise Client Servicing:

Deep experience engaging with and managing
top-notch blue-chip corporates and brands

, especially within the
Energy, Green Tech, IT, and Consulting spaces (B2B)

.
2. Senior Strategy & Research:

Strong strategic, primary, and secondary
research skills

to inform and develop high-level B2B digital strategies, particularly on platforms like
LinkedIn

and for
Twitter/X

strategy.
3. Original Content & Writing Prowess:

Excellent Spoken (Oral) and Written Skills

with a proven focus on
Corporate and Digital Brand Content development

.
Must be proficient in creating organic, non-Machine Learning-based content.
4. Presentation Mastery:

Strong
Presentation preparation

and compelling
Presentation Articulation skills

for delivering strategic recommendations to C-suite/senior client stakeholders.
5. Project Leadership:

High-level
Project Management Skills

—ability to pick up, conceptualize, plan, and deliver complex, end-to-end digital projects.

Key Responsibilities:
1. Client & Account Leadership (Client Servicing Manager Focus)

• Serve as the
  primary SPOC and Account Lead

for Key Accounts / Anchor Clients, maintaining strong, equitable relationships with all client SPOCs and POCs at multiple layers/levels.
- Conduct
Daily, Weekly, and Monthly Account Planning, Management, and Execution

for large mandates.
- Ensure a
strong, nuanced understanding of Client Mandates and Scope of Work

, maintaining a clear Line of Sight for key deliverables and aligned tasks.

2. Digital Strategy & Execution (Sr. Social Media Strategist Focus)

• Spearhead Multiplatform Social Media Optimization (SMO) for B2B and B2C

clients, including advanced strategy development and execution across
LinkedIn, Meta (Facebook/Instagram), YouTube/Google, and X (Twitter).
- Own
Campaign Management

end-to-end across social media and digital platforms, including creative campaign development from a digital media marketing perspective.
- Ensure
market-ready and market-trends-aligned knowledge

of all Digital Platforms and Creative Assets, including
Online Reputation Management (ORM)

, and advanced content trends.
- Maintain adequate subject matter knowledge of tools and trends in ORM, SEO, brand watching, and SM monitoring.
- Possess working knowledge of
Search Engine Optimization (SEO) and Search Engine Marketing (SEM) / Google Ads

fundamentals.

3. Content & Sectoral Expertise (Content Writer Focus)

• Develop high-quality, corporate, and brand-oriented content strategies.
• Must demonstrate the ability to create compelling, high-quality content without relying on AI tools

(i.e., generate organic, human-written content).
- Maintain robust
Sectoral Knowledge and Expertise

of key Indian business sectors, particularly
Technology, Energy, Green Tech, FMCG, and Consulting.
- Exhibit
strong Research Skills

(primary and secondary) to underpin strategic content and client recommendations.

Must-Have Skills:

• Social Media Strategy:

Expert-level B2B/B2C multiplatform skills:
LinkedIn, X, Meta, YouTube/Google.
- Core Digital Marketing:

Working knowledge of SEO, SEM, and Google Ads.
- Content & Presentation:

Excellent Writing Skills

and
Presentation Making Skills, strictly not using AI for creation.
- AI Tool Awareness:

Working knowledge of leading AI tools (e.g., ChatGPT Pro, Perplexity, Gemini, Co-Pilot, Meta AI, Gamma, etc.) to understand industry trends,
but not for primary content creation.
- Community/Resource Knowledge (Added Advantage):

Working knowledge of Wikipedia, bookmarking sites (Reddit, Scribd, etc.), and WhatsApp Community Development/Management.

No Go (Candidates with the following will not be considered):

• Poor or Average Communication Skills

(Oral and Written).
- Limited Cross-platform experience

of Social Media, SEO, or the Digital Universe.
- Lack of ability to create content without the help of AI tools.

Not being able to generate
organic, non-Machine Learning content is a strict No Go.