DDAI Global Brand Analyst

This role involves contributing to the planning, execution, and optimization of paid media campaigns as part of the channel strategy team within the Global Brand Agency. The Digital Activations Support Specialist will collaborate closely with the Global Brand Agency and internal stakeholders to develop and implement digital strategies aligned with Global Brand objectives. This includes contributing to the management of campaigns from initial brief to final deployment, ensuring consistent alignment with the overall brand strategy. Responsibilities also involve contributing to the definition of SMART objectives, identifying target audiences, and leveraging current digital trends to inform campaign strategies.

The role also includes contributing to the development and implementation of paid media tactics across various channels and collaborating effectively with internal teams and external partners to manage scope, cost, risk, and quality. The specialist will also contribute to tracking campaign performance, analyzing results, and making data-driven adjustments to maximize return on investment.

The ideal candidate has a good understanding of paid media channels and a willingness to learn and develop skills in campaign management and data-driven optimization. They are detail-oriented, adaptable, and capable of managing multiple projects concurrently within demanding deadlines and working effectively as part of a team.

• Contribute to the creation of digital project plans: Based on Global activation briefs, working collaboratively with the team.
• Support research and data analysis: Assist in conducting research and gathering historical data and trends to inform and support activation strategies.
• Contribute to digital strategy development: Support the development of digital strategies for each program activation, including contributing to the setting of SMART objectives, identifying target audiences, and making recommendations across paid, earned, and owned media channels.
• Facilitate stakeholder alignment: Assist in driving alignment between agencies and key stakeholders in support of signature brand programs.
• Support project scheduling and tracking: Help schedule meetings and track progress to ensure timely completion of all digital milestones.
• Support campaign execution: Contribute to the tracking and execution of digital strategies from internal and external agencies.
• Analytics team to track digital campaign analytics, measure program performance, and help stakeholders understand visibility, reach, and effectiveness.
• Subject matter expertise: Advise internal teams on basic paid media principles.

• B2B experience preferred.
• Strong project management, organizational, and time management skills with impeccable attention to detail.
• A foundational knowledge of paid social media platforms (LinkedIn, Instagram, Facebook) and Google Ads (formerly AdWords).
• Experience in collecting, analyzing, and interpreting data.
• Technically proficient

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Requisition code: 316698