Business Intelligence Analyst
1 day ago
Job Title: Business Intelligence Analyst
Location: Kozhikode, Kerala
Experience: 2-6 Year
Role Overview
We are seeking a highly analytical and insights-driven Business Intelligence
Analyst to support strategic decision-making across the organization. You will
be responsible for building dashboards, performing cohort and funnel analysis,
identifying business performance patterns, and providing data-backed
recommendations to leadership. Your insights will directly shape decisions in
Sales, Marketing, Academics, Operations, Product, and Strategy.
Key Responsibilities
Business Reporting & Dashboards
Design, automate, and maintain dashboards (Power BI / Tableau / Dat
Studio) for executive and departmental reporting.
Develop KPI scorecards for Sales, Marketing, Learner Success, Financials,
and Center P&L.
Data Analysis & Insights
Conduct funnel analysis across acquisition → conversion → retention →
completion.
Perform cohort analysis to understand student engagement, academic
outcomes, and learning behavior patterns.
Generate insights on CAC, ARPU, LTV, ROAS, and program profitability.
Decision Support
Present insights with clear storytelling for strategic meetings (Weekly
Monthly, Quarterly reviews).
Run A/B tests for campaigns, pricing models, academic interventions, and
platform feature rollouts.
Work closely with leadership for annual/quarterly planning and forecasting.
Roles 1 Data Management
Ensure accuracy and consistency of data across LMS, CRM, Marketing, and
Finance systems.
Collaborate with IT/Product to refine data pipelines, tagging layers, and
event tracking structures.
Required Skills & Competencies
Bachelor's degree in Statistics, Economics, Data Science, Engineering, o
related field (Master's preferred
4–6 years experience as a Business Intelligence Analyst / Data Analyst
Business Analyst.
Strong expertise in SQL and Advanced Excel / Google Sheets.
Hands-on experience in Power BI, Tableau, or Google Data Studio.
Understanding of Python (Pandas / NumPy) or R for deeper analytic
(preferred).
Experience in analyzing business metrics such as CAC, ROAS, Retention,
DAU/MAU, NPS, Funnel Conversion, Cohorts.
Strong communication and data storytelling ability.
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