SEO Expert

4 days ago

Lucknow, Uttar Pradesh, India bb1c2a7d-016b-440a-9241-e3df7e400cbf Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Full Time

Lucknow

Competitive salary

3 opening

Skills and Qualifications:

Required Skills & Qualifications

  • Proven experience in SEO (on-page + off-page + SMO).
  • Strong knowledge of ranking algorithms, Google updates, and SEO tools.
  • Ability to create SEO-friendly content briefs.
  • Experience in social media optimization and trend analysis.
  • Basic understanding of WordPress and website CMS.
  • Excellent communication and analytical skills.
  • Candidates with experience in the education/coaching sector will be preferred.

Role and Description:

We are hiring an experienced and result-oriented SEO Expert who will be responsible for improving Dhyeya IAS's online visibility, search rankings, website traffic, and social media reach.

This role includes On-page SEO, Off-page SEO, Social Media SEO, and daily coordination with the content and marketing team.

Key Responsibilities

  1. On-Page SEO

  2. Perform detailed keyword research relevant to UPSC/UPPSC exam preparation.

  3. Optimize website pages, blogs, course pages, and landing pages.
  4. Improve site structure, internal linking, metadata, title tags, header tags, and image optimization.
  5. Work closely with the website content team for SEO-optimized articles and pages.

  6. Ensure website speed, mobile-friendliness, and technical SEO hygiene.

  7. Off-Page SEO

  8. Build high-quality backlinks, directory submissions, and educational forums outreach.

  9. Manage citations, PR submissions, and digital authority-building activities.
  10. Monitor and improve domain authority (DA), page authority (PA), and spam score.

  11. Develop strong SEO strategies to outrank competitors in education & coaching sector.

  12. Social Media SEO

  13. Assist in daily social media posting—Instagram, Facebook, YouTube, LinkedIn, Telegram.

  14. Ensure every post follows SEO practices such as keyword-rich captions, hashtags, and content relevance.
  15. Work with designers and video editors to publish search-friendly creative content.

  16. Track post performance and improve reach organically.

  17. Analytics & Reporting

  18. Track website performance through Google Analytics, Search Console, Ahrefs, SEMrush, etc.

  19. Identify ranking opportunities and create weekly progress reports.

  20. Provide actionable insights to improve website visibility and lead generation.

  21. Cross-Team Collaboration

  22. Work with marketing, website development, and content teams.

  23. Support the academic team in optimizing test-series pages, demo class updates, new courses, and announcements.

Maintain brand reputation and ensure all platforms follow SEO best practices.

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