Vice President E-Commerce
14 hours ago
Description:
Role Overview
We are seeking a visionary and data-driven Vice President E-Commerce to lead and scale the companys entire online business across Direct-to-Consumer (D2C) and Quick Commerce channels, including platforms such as Swiggy Instamart, Blinkit, and Zepto.
This is a strategic and P&L-owning leadership role responsible for driving exponential digital growth, optimizing channel profitability, leading performance marketing initiatives, and ensuring a seamless consumer experience across all digital touchpoints.
Primary Responsibilities
Take complete ownership of revenue, profitability, and growth across both D2C and Quick Commerce channels.
Build and execute robust strategies to increase traffic, conversion, retention, and repeat purchase behavior on the brands website.
Strengthen relationships with Quick Commerce partners to enhance visibility, product availability, and sales velocity.
Lead all performance marketing and growth initiatives with a sharp focus on ROI, CAC, LTV, and ROAS.
Collaborate with Brand, Supply Chain, and Product teams to ensure alignment on pricing, inventory flow, offers, and customer experience.
Build, mentor, and manage a high-performing e-commerce and digital marketing team with strong ownership and accountability.
Drive data-centric decision-making by monitoring and analyzing key business metrics including traffic, conversion rate, repeat ratio, and overall channel profitability.
Candidate Profile
6+ years of experience in e-commerce or digital business leadership within FMCG, Food, or Consumer product categories.
Proven track record of scaling online business P&Ls across D2C and platform-based channels.
Deep operational understanding of Quick Commerce ecosystems and their commercial models.
Strong expertise in digital marketing, growth analytics, and conversion rate optimization (CRO).
Demonstrated success in team building, stakeholder management, and cross-functional leadership.
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