Content Lead

If you're applying for this role, please read this entire page carefully before submitting your application. Incomplete applications or applications from candidates who have not followed the instructions will not be considered and will be immediately rejected.

About The Small Business Project (TSBP)

The Small Business Project is an 8-year-old remote marketing team that has worked with over 140 businesses across India and overseas. Over the years, we have grown entirely through referrals and word of mouth, without outbound sales.

Our clientele spans industries such as travel, events, hospitality, lifestyle, personal care, children's products, health care, and technology.

We have executed successful campaigns for Shark Tank-backed brands like Cosmix and Moonshine, along with Vir Das, TEDx Gateway, Kommune, Spotify's P'odium, and Spoken Fest.

Role and Key Responsibilities

As a Content Lead at TSBP, you will:

• Build content strategies and direction across Meta, Google, LinkedIn, YouTube, and website ecosystems
• Write clear, concise, and persuasive copy for ads, scripts, reels, landing pages, captions, banners, and emailers
• Create detailed content and creative briefs for design and video teams
• Review creatives, reels, videos, and other ad assets, and share actionable feedback
• Work with performance teams to align messaging with audiences, goals, and data insights
• Research brands, industries, competitors, and audience behaviours to generate strong content ideas
• Present content recommendations and rationale to internal teams and clients
• Manage multiple brands, projects, timelines, and communication independently

Requirements

• Strong writing skills for clear, persuasive copy
• Confident project manager – independently tracks deliverables, shares feedback, follows up
• Coordinates smoothly with teams, clients, and vendors
• Has an eye for design – creates briefs; reviews creatives, videos, and reels
• Self-motivated and disciplined in a fully remote setup
• Stays current on platform updates and social media trends

This Job Is Right For You If

• You enjoy storytelling, structuring ideas, and simplifying complex communication
• You love social media, trends, and platform-specific content formats
• You collaborate well with designers, editors, strategists, and performance marketers
• You enjoy owning projects end to end and keeping things moving
• You are curious, observant, and genuinely invested in brand growth

Who This Role Is Not For

• If you have never written content for digital marketing or social media
• If you do not like interacting with clients or client servicing
• If you are not comfortable working with teams across functions
• If you need constant supervision or hand holding
• If you did not read this full job description before applying

This is a full-time position.

Hiring Process

Round 1: Application Form
Submit the form linked on this page. Only complete applications will be considered. Within 24 hours, you will receive an email stating whether your profile is approved or rejected.

Round 2: Assignment Round
Approved applicants will receive two assignments. You will have 4 days to complete and submit them.

Note: You may use AI tools. The goal of the assignment is to understand your thinking, clarity, structure, and approach to content, not just the final output.

After evaluation, you will receive an email stating whether you move to the next round or are not shortlisted.

Round 3: Live Interview
Shortlisted candidates will be invited for a live interview, which may include on-call writing or brainstorming tasks. Final selection will be made after this round.

Experience Required

Minimum 1 year of professional experience in content, copywriting, or social media.

Compensation

3.6 lakh to 6 lakh rupees per year, depending on experience and skill set.

Start Date

15 January 2026

Location

Remote, work from anywhere in India

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