Marketing Manager
1 day ago
About the Role
We are looking for a dynamic Marketing Manager to lead our Employer Branding, Thought Leadership, and Strategic Partnership initiatives. This role is ideal for a marketing professional passionate about shaping brand identity, driving employee advocacy, and generating meaningful market visibility through creative storytelling and digital engagement.
You will collaborate closely with cross-functional teams HR, Sales, Presales, and Leadership to position our company as an employer of choice and a trusted partner in digital transformation.
Key Responsibilities
Employer Branding & Thought Leadership
Develop and execute a compelling employer branding strategy across social media, website, blogs, and video content.
- Partner with HR and Talent Acquisition to strengthen our positioning as an employer of choice.
- Create and manage content calendars for LinkedIn, X (Twitter), and other platforms.
Lead storytelling initiatives that showcase company culture, innovation, and employee success stories.
Prospect Engagement & Lead Generation
Collaborate with Sales and Presales teams to create impactful pitch decks, campaigns, and marketing collateral.
- Design and execute digital campaigns, webinars, and outreach programs to generate and nurture leads.
- Support presales efforts with tailored content for RFPs, proposals, and client presentations.
Track and analyze campaign performance to optimize engagement and ROI.
Employee-Oriented Branding
Organize and promote internal events, podcasts, and webinars that highlight employee expertise and engagement.
- Amplify employee voices and success stories through internal and external channels.
Drive initiatives that build a strong internal brand culture and community connection.
Strategic Partnerships & Analyst Relations
Build and manage relationships with industry analysts (Gartner, Forrester, etc.) and strategic partners (Microsoft, Snowflake, Databricks).
- Coordinate submissions for Magic Quadrants, Market Guides, and industry reports.
- Leverage partnerships to enhance brand credibility, visibility, and thought leadership positioning.
What We're Looking For
- 6–10 years of experience in B2B Marketing, Employer Branding, or Communications.
- Strong storytelling and content creation skills across digital and social media.
- Proven success in running lead-generation campaigns and measuring impact.
- Experience managing cross-functional collaboration and strategic partnerships.
- Excellent communication, creativity, and analytical mindset.
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