Performance Marketing Associate

2 days ago


AJCBose Road Kolkata West Bengal, India Samvik Power Private Limited Full time ₹ 12,00,000 - ₹ 18,00,000 per year

Key Responsibilities:

Campaign Management & Execution (70%)

  • Manage and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, etc.
  • Track and control daily/monthly budgets to hit CPA/ROAS targets.
  • Run A/B and multivariate tests on ads, creatives, landing pages, and audiences.
  • Develop strong targeting strategies including lookalikes, retargeting, and interest-based segments.
  • Coordinate with Design and Content teams to refresh creatives based on results.

Analysis, Reporting & Optimization (20%)

  • Monitor and analyze KPIs like CPA, CPC, CTR, Conversion Rate, LTV, and ROAS.
  • Use analytics tools to uncover insights and diagnose performance issues.
  • Share weekly and monthly reports with clear findings and recommendations.

Strategy & Growth (10%)

  • Explore and test new channels, tools, and technologies for scaling.
  • Work with the Web team to improve landing pages and conversion paths.
  • Stay updated on performance marketing trends and best practices.

Required Qualifications:

  • 2–3 years of hands-on experience managing paid ads (agency or in-house).
  • Strong skills in Google Ads and Meta Ads Manager.
  • Solid analytical ability with tools like Google Analytics, Tableau, etc.
  • Familiarity with GTM, CRM platforms (HubSpot/Salesforce), and ad reporting tools.
  • Bachelor's degree in Marketing, Business, Analytics, or related fields.

Preferred Skills (Not necessary, but good to have):

  • Google Ads or Meta Blueprint certifications.
  • Experience with advanced tracking (server-side, conversion APIs).

Job Type: Full-time

Pay: ₹25, ₹30,000.00 per month

Benefits:

  • Work from home

Work Location: In person


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