General Manager

2 weeks ago

Bengaluru, Karnataka, India VicTree Solutions Full time ₹ 5,00,000 - ₹ 15,00,000 per year

General Manager – Brands

Location:

Bangalore (On-site)

Function:
Brand Strategy / P&L Management / E-commerce

Experience:
12–20 Years

About the Role

We are looking for a commercially astute, high-impact leader to head our entire Brand

Management function. As
General Manager – Brands
, you will own the vision, performance,

and growth of a multi-brand portfolio across
global , Walmart, eBay)
and
Indian

marketplaces (Flipkart, Myntra, Nykaa)
as well as
D2C channels
. You will lead a team of

Brand Managers and drive
P&L performance, channel strategy, brand scaling
, and cross

functional execution.

This is a
CXO-track role
for someone who thrives in ambiguity, scales aggressively, and aligns

brand building with bottom-line ownership.

Key Responsibilities

  • Own the
    P&L
    for all brands across geographies — drive revenue, margin, and category
  • expansion targets
  • Lead and mentor a team of Brand Managers; review brand-level strategy, performance,
  • and marketing ROI
  • Define and implement GTM strategies to scale brands from
    0 to 100
    — via D2C,
  • , and other global platforms
  • Collaborate with
    Sourcing, Supply Chain, Creative, Digital Marketing, Catalog, and
  • Operations
    to deliver best-in-class execution
  • Lead
    channel diversification
    : identify marketplace opportunities (India & International),
  • prioritize D2C profitability
  • Partner with Product and Finance teams on pricing, forecasting, and inventory planning
  • Regularly review brand health metrics (CVR, CTR, ROAS, ACOS, CM1, Sell-through)
  • and drive corrective actions
  • Oversee new brand incubation, launch playbooks, and lifecycle management Contribute to board-level strategy, investor updates, and market expansion roadmaps

What We're Looking For

  • 12–20 years of leadership experience across
    e-commerce, brand management, or
  • digital retail
  • Proven track record of
    full P&L ownership
    (₹50 Cr+ annual turnover), team leadership,
  • and 3-year+ brand tenure
  • Deep familiarity with marketplaces , Flipkart, Myntra, Walmart) and D2C
  • execution
  • Experience in scaling private label or owned brands in India and/or the US market
  • Strong analytical decision-making: comfortable working with dashboards, data tools, and
  • BI reports
  • Exposure to international market dynamics and marketplace compliance (especially for
  • US or EU)

Preferred Experience

  • Background in fast-paced e-commerce or D2C environments (aggregators, unicorn
  • startups, MNCs)
  • Strategic brand building with hands-on execution of campaigns, pricing, and positioning
  • MBA or advanced degrees from Tier 1 institutions (IIMs, ISB, INSEAD, or similar)
  • Experience in managing cross-border teams or distributed brand pods

Who You Are

  • A
    strategic thinker
    with a doer's bias — able to toggle between vision and operations
  • P&L-focused
    but brand-obsessed — understands margin math and storytelling equally
  • well
  • A
    team-builder
    who invests in capability and scale
  • Comfortable in ambiguity and complexity; thrives in
    high-growth, founder-led
  • ecosystems
  • Data-driven, persuasive, and passionate about building brands that endure

Perks & Benefits

  • Medical insurance for self and dependents
  • Performance-based annual increments up to 25%
  • Executive education reimbursements for select global certifications (IIMs, ISB, HBS
  • Online)
  • Business travel opportunities (including US-based market visits for category expansion)
  • Leadership coaching and participation in industry forums (e.g., TiE, Retail Association of
  • India)
  • Stock option eligibility for qualifying leadership hires

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