Performance Creative Strategist

1 day ago

Mumbai Metropolitan Region, India Eros Innovation Full time ₹ 10,00,000 - ₹ 20,00,000 per year

About the Role

This role is for someone who lives at the intersection of
content, performance, and experimentation
.

You'll be responsible for creating
high-performing creative ideas
tailored specifically for paid media (Meta, YouTube, Google Display, LinkedIn), influencer-led creatives, and organic social.

Think of this as a
Creative + Data + Content hybrid role
, where you work closely with the Performance team to build, test, and optimize
hooks, formats, styles, content creators, influencer assets
, and continually iterate to reach the best-performing communication.

This is NOT a typical content strategist role — this is a
Performance Creative Strategist
role.

Key Responsibility
Creative + Content Development

  • Ideate and script performance-first creatives across static, video, UGC, and influencer formats.
  • Develop
    high-converting hooks
    , opening frames, CTAs, and content styles for testing.
  • Build storyboards and creative frameworks for ad, brand, and new release campaigns.
  • Work with influencers, creators, and video editors to bring concepts to life.
  • Translate insights into
    creative variations
    (angles, styles, formats, copy)

Data-Driven Performance Collaboration

  • Coordinate daily/weekly with the Performance Marketing team
    to understand:
  • Best performing hooks
  • Creative fatigue cycles
  • Audience insights
  • CPC/CPM/CTR patterns
  • Scroll-stop ratio, thumb-stop ratio, watch-time
  • Make creative decisions backed by data
    , not just intuition.
  • Build creative experiments: A/B testing, format testing, hook testing, creator testing.

Work closely with

  • Performance Team
    → for insights, creative testing priorities
  • Social Media Team
    → for alignment on tonality, brand moments, platform trends
  • Design & Video Team
    → to execute variations fast
  • PR/Brand Team
    → for consistent messaging

Content Strategy Responsibilities

  • Create content playbooks, messaging boards, content pillars, and audience insights.
  • Build platform-specific calendars (Reels, Shorts, Posts, YouTube, Meta Ads).
  • Maintain a "Creative Library" — best-performing assets, learnings, formats, frameworks.
  • Analyse competitor content (OTT, film, entertainment, youth brands) and identify creative whitespace.

Required Skills

  • 1–2 years of experience in
    agency or brand-side creative/content role
    with exposure to performance marketing.
  • Basic understanding of Meta Ads/Google Ads dashboards is a bonus.
  • Strong understanding of short-form video content (performance + organic).
  • Ability to ideate hooks, scripts, and storyboards quickly.
  • Good grasp of data interpretation — what works and
    why
    .
  • Experience working with creators/influencers is a big plus.
  • Strong communication and presentation skills.

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