Area Sales Manager

1 day ago

Chennai, Tamil Nadu, India Symega Food Ingredients Full time ₹ 12,00,000 - ₹ 36,00,000 per year

RoleArea Sales Manager- Sales

Role objectiveThe Senior Executive- Sales is responsible for carrying out BD and sales activities across assigned areas and channels and categories as per the defined sales strategy and SOPs. This role will focus on meeting defined revenue targets set by management through guidance from senior team members/leveraging information in client databases to identify optimal cross-sell/upsell/new client opportunities for quality lead generation and ensuring high lead conversion for all clients pitched to. Additionally, this role will focus on ensuring a high client NPS and customer retention by resolving all client queries on time and ensure ongoing customer relationship management.

Role responsibilitiesResponsibility areaKey tasks & activitiesClient Metrics

  • Developing, maintaining & improving relationships with normal, strategic and key accounts to maintain client loyalty
  • Maintain high client NPS across all customers by focusing on their needs and aspirations, catering to their requests in a timely manner and resolving customer complaints on time

Financial metrics

  • Ensure that revenue targets are met
  • Reduce the cost per sale by monitoring the costs incurred to make the sale- Ensure that cost of converting the leads is reduced on a YOY basis by focusing on reducing the number of iterations required on converting the leads and thus reducing the cost of business development
  • Reduce the lead time to sell, starting from first meeting till the time the contract/agreement is signed
  • Ensure collections are closed within the defined collection cycle- Ensure payments corresponding to the sales booked have been collected on time by regular follow-ups with customers

Sales channels and processes

  • Ensure normal sales accounts are converted to large sales accounts and strategic accounts
  • Execute cross sell initiatives and opportunities with existing clients to increase the number of product categories per client
  • Execute upselling initiatives and opportunities with existing clients to increase the number of products within product categories
  • Leverage knowledge base of current customer buying strategies to showcase Symegas business value proposition in pitch meetings and ensure high lead conversion
  • Ensure proper knowledge of products and knowhow to present to the client to ensure that maximum leads are converted in minimum number of iterations

Learning and growth metrics

  • Attend all the trainings organised for the sales force to enhance sales skills through behavioural and product trainings

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