Search Engine Optimization Executive

2 days ago

Surat, Gujarat, India Shree Radhe Dairy Farm & Foods Limited Full time ₹ 40,00,000 - ₹ 80,00,000 per year

Company Overview

Shree Radhe Dairy Farm & Foods Limited is a prominent entity in the Dairy Product Manufacturing industry, based in Surat with a team of employees. Our expertise lies in delivering top-tier dairy products, and we pride ourselves on innovation and quality in every product we offer. With a strong digital presence, we aim to enhance our outreach and bring our premium dairy offerings to a broader audience through targeted digital marketing strategies.

Job Overview

We are seeking a dynamic and skilled Search Engine Optimization Executive to join our team at our Surat headquarters. This is a full-time, mid-level position focused on developing and implementing strategic SEO initiatives to enhance online visibility and drive traffic to our digital platforms. The ideal candidate will have hands-on experience in SEO, bringing expertise in tools like Google Analytics and Google Search Console, and will be key to driving our online success.

Qualifications and Skills

  • Proficiency in Google Analytics (Mandatory skill) to monitor and analyze site traffic and SEO performance metrics.
  • Expertise in Google Search Console (Mandatory skill) for managing and understanding our website's presence in Google search results.
  • Strong grasp of keyword research techniques (Mandatory skill) to develop SEO-optimized content effectively.
  • Experience with SEMrush for keyword tracking, site audits, and improving our overall SEO workflow.
  • Knowledge of Ahrefs in analyzing backlink profiles and enhancing our site's link-building strategies.
  • An understanding of Moz tools to measure, monitor, and improve our search engine performance.
  • Capable of implementing on-page SEO techniques to optimize individual pages for higher search rankings.
  • Proven experience in executing link-building strategies to increase the volume and quality of inbound links.

Roles and Responsibilities

  • Develop and execute successful SEO strategies to drive organic traffic and improve search engine rankings.
  • Conduct in-depth website audits and recommend actionable strategies for improvement.
  • Perform comprehensive keyword research to guide content teams and marketing strategies.
  • Leverage SEO tools to monitor, track, and report on key performance indicators for our digital platforms.
  • Collaborate with content developers to create SEO-friendly content and optimize existing content.
  • Enhance our backlink portfolio through proactive link-building initiatives.
  • Stay informed on the latest SEO and digital marketing trends, algorithms, and best practices.
  • Work cross-functionally within the company to ensure alignment on SEO efforts and broader marketing objectives.

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