Sr. Executive- Content Marketing

4 days ago

Greater Bengaluru Area, India Simplilearn Full time ₹ 12,00,000 - ₹ 36,00,000 per year

As a Video Strategist, you will play a key role in building the Simplilearn brand by identifying and extracting powerful testimonials of our customers, who have upskilled with Simplilearn and have had a significant impact in their career and lives. You would be leading the end-to-end process for testimonials, including pipeline creation, storyboarding, video production, and distribution across multiple channels/ platforms. This is a high-impact role and will involve working with cross-functional teams such as sales, content marketing, product marketing, product and customer success.

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Duties and Responsponsibilities :

  • Identify and connect with the Simplilearn alumni based to capture their career success stories
  • Brainstorm concepts and storyboards with the team
  • Develop learner testimonial scripts
  • Collaborate closely with the Social Media, video production, and content teams
  • Deep understanding of the audience to engage in powerful conversations
  • Understand the pain points, learning journey, and career outcomes of Simplilearn's US customers and translate them into testimonials in text and video format
  • Collaborate closely with the Social Media, video production and content teams for leveraging testimonials to build brand credibility
  • Partner with internal stakeholders to identify, communicate and implement solutions for critical business issues and opportunities related to the process
  • Own end-to-end video production - the planning, publishing & distribution pipeline
  • Measure effectiveness and performance of testimonial videos on various paid and organic channels

Desired Candidate Qualifications :

  • Bachelor's degree in journalism, communications, marketing, or a related field or equivalent practical experience
  • Minimum 2 years of video production experience with superior people management skills
  • Excellent written, verbal communication, and storytelling skills
  • Metrics-driven, comfortable in working with data to draw and share insights
  • Experience working with digital advertising products and their distribution channels
  • Prior experience in ad tech or a marketing agency, or product strategy, consulting, or business operations with customer-centric role
  • Highly collaborative and team-oriented work style
  • Ability to take ownership of tasks and see them through to completion
  • Strong writing skills
  • Good eye for detail
  • Ability to conceptualize and develop storyboards
  • Strong and comfortable in collaborating with learners across geographies
  • A self-starter with a sense of ownership and responsibility is preferred

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