Digital Content Writer

21 hours ago

Kolkata, West Bengal, India Cineverse Full time ₹ 4,50,000 - ₹ 9,00,000 per year

About the Company

On a mission to give people limitless access to the vast world of Entertainment, Cineverse's advanced, proprietary technology drives the distribution of over 70,000 premium films, series, and podcasts.

From providing a complete streaming solution to some of the world's most recognizable brands, to super-serving our network of fan channels – from direct ad sales partnerships to premium global content – we offer more of the stories that move us, and technology that moves us forward. Industry leaders with a history of innovation, Cineverse is powering the future of Entertainment.

Job Title: Digital Content Writer

Overview:

The Digital Content Writer is responsible for crafting persuasive, brand-consistent, and performance-optimized messaging across Cineverse's channels while building foundational documents that ensure long-term efficiency and brand cohesion.

Key Responsibilities:

  • Write and edit copy for CRM campaigns, owned media placements, and app store listings.
  • Develop campaign messaging frameworks to unify storytelling across Theatrical, FAST, SVOD, and Catalogue campaigns.
  • Build and maintain content calendars across newsletters, editorial, and partner promotions.
  • Draft editorial stories, blog posts, and press releases to strengthen Cineverse brand positioning.
  • Collaborate with Merchandising to support SEO/ASO optimization for discoverability.
  • Lead the creation of brand style guides covering tone, messaging, and voice.
  • Develop AI prompt libraries and guides to accelerate and standardize copy creation.
  • Support retention strategies with cancel-offer and churn messaging flows.
  • Partner with Marketing Ops and Insights on A/B testing and reporting.
  • Ensure all messaging aligns with Cineverse's brand and campaign priorities.
  • Ready to work US hours: 10:30 am – 7:00 pm ET / 7:30 am – 4 pm PT

Required Skills & Qualifications

  • 2-3 years of professional experience in content marketing, copywriting, content writing or digital storytelling.
  • Experience in streaming, media, gaming, News editorial or consumer entertainment.
  • US market & culture experience is a must
  • Strong background in short-form and long-form content (emails, push, editorial, press).
  • Strong collaboration skills with the ability to translate insights into messaging.
  • Excellent English grammar, attention to detail, and adaptability to multiple brand voices.

Preferred Qualifications

  • Familiarity with AI copy tools, workflows, and prompt engineering.
  • Knowledge of editorial or PR content development.
  • Familiarity with SEO, ASO, and funnel-based messaging.( preferred)

Education

  • Bachelor's degree in Marketing, Communications, or related field required.
  • Preferred: Coursework or certifications in Digital Marketing, Copywriting, or App Store Optimization (ASO).
  • Additional Value: Familiarity with CRM platforms, UX writing, or lifecycle marketing copywriting is a plus.

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