Performance Marketing Specialist

Role Overview:

We're looking for a hands-on Performance Marketing Specialist who can own the performance of our paid acquisition channels end-to-end – with a direct line of sight to pipeline, SQOs, and revenue.

You will be responsible for planning, executing, and optimising campaigns across search and paid social (primarily Google Ads, Bing, LinkedIn).

Key Responsibilities:

• Plan, run, and optimize high-intent Google/Bing search & display campaigns across NA, EU/UK, ANZ, and India/APAC to drive SQOs and pipeline.
• Build and optimize LinkedIn paid campaigns for ABM account lists, retargeting, and key personas.
• Lead experimentation & CRO across ads and landing pages with clear hypotheses, tests, and learnings.
• Own channel performance reporting (by campaign/segment/region) and recommend budget shifts to scale what works.
• Partner with Marketing Ops to keep tracking, attribution, and reporting accurate in HubSpot/Salesforce/analytics.
• Collaborates with the product marketing team to develop landing pages and creatives

What you'll be measured on

• Pipeline generated from paid channels
• SQOs and opportunities sourced or influenced by paid search + paid social.
  Conversion rates: Click Lead, Lead SQL, SQL- SQO.
• Efficiency metrics: CPL, CPSQL, CPSQO, and channel-level CAC.

Requirements

Must Haves

• 3–5+ years of hands-on B2B performance marketing experience (SaaS strongly preferred).

• Strong experience with:

• Google Ads and LinkedIn Ads (Bing Ads/Meta/Reddit/other channels are a plus).

• Analytics tools (GA4 or equivalent).

• Marketing automation/CRM (HubSpot experience is a strong plus).

• Proven track record of:

• Owning and improving pipeline and opportunity metrics, not just clicks and leads.

• Running structured experiments and demonstrating data-driven decision making.

• High proficiency in Excel/Sheets for analysis (pivots, lookups, basic modelling).

• Ability to write clear, concise ad copy aligned to ICP pain points and value propositions.
• Comfortable working with global markets (NA, EU/UK, ANZ, India/APAC).

Nice to Have

• Experience in security, compliance, or B2B infrastructure software.
• Familiarity with ABM tools/plays (intent data, account lists, matched audiences).
• Comfortable experimenting with new AI tools and workflows / n8n)
• Exposure to CRO and landing page optimisation tools (e.g. Hotjar, VWO, Google Optimize/historic).

Why Join us

• Build the demand engine from the ground up and make a visible impact on growth.
• Work closely with an ambitious, product-led team solving a real market problem.
• Flexible remote work, competitive compensation, and meaningful equity(If applicable).
• Opportunity to shape a fast-growing brand in a high-potential market.

About Scrut

Scrut Automation is an information security and compliance monitoring platform aimed at helping small and medium cloud-native enterprises develop and maintain a robust security posture, and comply with various infosec standards, such as SOC 2, ISO 27001, GDPR, and the like, with ease. With the help of the Scrut platform, customers reduce their manual effort for security and compliance tasks by 70% and build real-time visibility of their security posture.

Founded by IIT/ISB/McKinsey alumni, the founding team has over 15 years of combined Infosec experience. Scrut is built out of India for the world, with customers across India, APAC, North America, Europe and the Middle East. Scrut is backed by Lightspeed Ventures, MassMutual Ventures and Endiya Partners, along with prominent angels from the global SaaS community.

Note: Due to a high volume of applications, only the shortlisted candidates will be contacted by the HR team. We appreciate your interest and effort.