Manager - Youth Outreach

JOB DESCRIPTION Manager, Youth Outreach

Department:
Strategic Initiatives & Impact

Location:
Amaravati with statewide travel

Reports to:
Lead – Strategic Initiatives & Impact

Entity:
Ratan Tata Innovation Hub (RTIH) Amaravati Foundation

1. Role Summary

The Manager – Youth Outreach will build and manage RTIH's statewide youth engagement network across all higher-education institutions in Andhra Pradesh. The role focuses on reaching every college—engineering, degree, polytechnic, ITI, universities—and institutionalising the
RTIH Ambassador Program
to cultivate a vibrant student-led innovation culture.

The Manager will also collaborate with national-level youth organisations (e.g., YuWaah/UNICEF), entrepreneurship cells, student clubs, and state academic bodies to drive awareness, participation, and inclusion in RTIH programmes, hackathons, and startup initiatives.

1. Key Responsibilities

A. Statewide College Outreach (Primary Mandate)

• Create and execute a detailed plan to reach
  every single college in Andhra Pradesh
  —approx. 1,000+ institutions.
• Build and maintain a district-wise database of colleges, principals, innovation coordinators, and faculty champions.
• Conduct presentations, orientation sessions, innovation talks, and in-person visits across districts.
• Work with Spoke CEOs to establish regional youth networks.

B. RTIH Ambassador Program (Flagship Initiative)

• Design the structure, selection criteria, incentives, and responsibilities for college-level
  RTIH Ambassadors
  .
• Recruit and onboard a minimum of one Ambassador in every college in the State.
• Create digital communities (WhatsApp, Discord, e-mailers) for Ambassador coordination.
• Train Ambassadors to run college-level awareness drives, micro-events, and challenges.
• Manage monthly reviews, reporting, and performance-based recognition systems.

C. Youth Engagement & Capacity Building

• Organise youth-centric activities:
• Innovation Bootcamps
• Entrepreneurship 101 workshops
• Thematic problem statement sessions
• Career pathways in innovation
• Support student teams in participating in RTIH innovation challenges and hackathons.
• Work with education departments and university bodies (e.g., APSCHE, JNTU, AU, SRM, BITS, GITAM, KL University).

D. Partnerships with Youth-Focused Organisations

• Build partnerships with:
• YuWaah / UNICEF
• NCC & NSS
• Student Clubs (E-Cells, IEEE, ACM, IICs)
• Skill development organisations
• NGOs working with youth empowerment
• Co-create youth programmes, leadership series, and volunteer-driven innovation campaigns.

E. Digital Engagement & Communication

• Develop communication plans for students:
• Social media campaigns
• Monthly youth newsletters
• Event announcements
• Ambassador achievements
• Ensure consistent messaging between Branding & Communications Manager and Youth Outreach initiatives.
• Maintain an active youth-focused presence on relevant platforms.

F. Internal Coordination

• Collaborate closely with:
• Manager – Challenges (for student participation in hackathons)
• Manager – Branding & Comms
• Spoke CEOs for district-wise deployments
• APIS and Education Department where needed
• Provide structured feedback from students and colleges to improve RTIH's statewide programming.

G. Reporting & Knowledge Capture

• Maintain:
• College outreach tracker
• Ambassador database
• Participation dashboards
• District-level youth maps

• Provide monthly reports, insights, and case stories in consultation with the Strategic Initiatives Lead.

• Qualifications & Experience

Essential

• Bachelor's degree in any field; preference for social sciences, business, engineering, or youth development.
• 2–5 years experience in:
• Youth outreach
• Higher education engagement
• Campus programmes
• CSR education initiatives
• EdTech, skill development, or community organising
• Strong understanding of Andhra Pradesh's education system and districts.

Preferred

• Experience working with organisations like YuWaah, Teach For India, UNICEF programmes, or youth leadership platforms.
• Demonstrated experience in managing volunteers, ambassadors, or large student cohorts.

• Telugu fluency and comfort with extensive travel.

• Skills & Competencies

• Strong public speaking and presentation skills.

• Relationship management with principals, faculty, student leaders.
• Ability to design youth-friendly programmes and events.
• Community-building across digital and offline channels.
• Strong organisational and tracking abilities.
• High energy, reliability, and ease with large-scale coordination.

• Empathy, patience, and a youth-first mindset.

• KPIs (First 12 Months)

• Minimum 500 colleges
  directly reached through physical or virtual sessions.

• Ambassadors appointed in 300+ colleges
  across districts.
• 15,000+ students engaged
  across RTIH programmes.
• 50+ student-led events
  coordinated by Ambassadors.
• 3–5 partnerships
  established with youth organisations (YuWaah/NSS/E-Cells etc.).
• District-level youth innovation dashboards
  maintained across all 26 districts.
• High participation
  in statewide hackathons and challenges.

Compensation

₹10-12 LPA CTC
based on interview & experience. This is inclusive of a
performance-linked max 15% annual bonus.