Social Media Manager

4 days ago

Noida, Uttar Pradesh, India D'ART PRIVATE LIMITED Full time ₹ 4,20,000 - ₹ 6,00,000 per year

Job description:

Key Responsibility

  • Develop and implement effective social media strategies to enhance brand visibility and audience engagement.
  • Coordinate with marketing, design, and content teams to ensure strategies align with overall business objectives.

Content Creation & Management

  • Produce engaging multimedia content, including videos, infographics, reels, carousels, and static images, for platforms such as Facebook, Instagram, LinkedIn, Pinterest, YouTube, and X (formerly Twitter).
  • Create and manage content calendars; schedule posts using tools like Hootsuite, Buffer, or Sprout Social.
  • Write platform-specific, engaging captions tailored to various target audiences.

Community Engagement

  • Monitor and actively engage with followers, nurturing a positive and interactive community.
  • Respond to customer inquiries, feedback, and complaints professionally and promptly.

Analytics & Reporting

  • Track, analyze, and report key performance metrics using Google Analytics, Meta Insights, LinkedIn Insights, YouTube Insights, and X Analytics.
  • Generate detailed weekly and monthly performance reports, leveraging insights to refine strategies.

Paid Advertising

  • Strategize, create, manage, and optimize paid social media campaigns using Meta Ads Manager, LinkedIn Ads, etc.
  • Conduct A/B testing to enhance ad performance and optimize campaign ROI.

Trend Monitoring & Innovation

  • Continuously research and stay updated with emerging social media trends and technologies.
  • Experiment with new formats like Stories, Live Sessions, and Reels to drive engagement.

Collaboration & Influencer Management

  • Plan and coordinate influencer marketing and strategic partnerships.
  • Manage the complete lifecycle of influencer and partnership campaigns.

Compliance & Standards

  • Ensure content meets brand guidelines and complies with platform-specific best practices.

Job Types: Full-time, Permanent

Pay: ₹25, ₹35,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

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