CMI Manager

2 weeks ago

Bengaluru, Karnataka, India Britannia Industries Limited Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Job Description
Position Title:
Manager CMI

Function:
Marketing

Internal
Key Stakeholders:

  • Marketing, R&D, Sales functions

External

  • Research agencies and related vendors

Educational Qualification
MBA – Marketing

Experience
5-10 years

Desired Competencies

  • Business orientation,
  • Strategy/brand/consumer understanding,
  • Handling teams and people,
  • Statistics and design of experiments.

Key Responsibilities
To ensure robustness of market research initiatives to accurately predict market and consumer behavior/ trends within the overall requirements of category business plan and stipulated market research budget in order to increase the brand market share, brand health and overall sales for each category.

  • Implement and monitor research studies
  • Finalize research design, propose the methodology and location.
  • Execute primary and desk research.
  • Prepare/ review iterations and seek approval/ secure a sign off on final brief for the market research agency for consumer research.
  • Brief external agencies on research objectives, designs, information, questionnaire design, analysis requirement, output format etc.
  • Co-ordinate and manage external research
  • Scan for secondary sources of information IN ORDER TO gather understanding of consumer needs (met and unmet) and market forces (Competition, Regulation etc.) as an input into organization/ brand strategy.
  • Conduct market and consumer research through primary and secondary sources
  • Analyse data both from current and past consumer insight initiatives.
  • Design and carry out consumer checks to provide inputs into the design of consumer promos and product renovations and provide insights into brand teams.
  • Coordinate and conduct prelaunch assessment of renovated/new product IN ORDER TO recommend entry strategy for new products/ services.
  • Analyze/ Prepare innovation calendar and collate other research requests

Estimate costs and seek approval of budget IN ORDER TO ensure that critical researches are adequately funded and resourced.

  • Prepare and deliver presentation

To management team, stakeholders on outcome of studies, general consumer trends etc. as required IN ORDER TO make available timely and pertinent information for decision making.

  • Check approvals for authorizations

Check bills for accuracy with PO, highlight and resolve discrepancies; make adjustments after

referring to the vendor's account; respond to vendor queries regarding payments IN ORDER TO ensure timely and accurate disbursement of payments

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