Digital Marketing Executive
7 days ago
Role Summary:
The Digital Marketing Executive will be responsible for developing, implementing, and managing marketing campaigns that promote the brand and its products across digital platforms. The ideal candidate should have experience with SEO/SEM, social media, email marketing, and analytics.
Key Responsibilities:
- Plan and execute all digital marketing campaigns, including SEO, SEM, email, social media, and display advertising
- Manage and grow the company's presence across social media platforms (Instagram, Facebook, Pinterest, LinkedIn, etc.)
- Create engaging content (images, videos, posts) for online platforms in collaboration with the creative team
- Monitor, track, and report on campaign performance using tools like Google Analytics, Meta Ads Manager, etc.
- Conduct market research and analyze trends to identify opportunities for growth
- Optimize website and content for search engines (on-page and off-page SEO)
- Handle email marketing campaigns using platforms like Mailchimp or Zoho Campaigns
- Coordinate with designers and vendors for marketing material and promotions
- Stay up-to-date with latest digital marketing trends and best practices
Requirements:
- Bachelor's degree in Marketing, Digital Media, Communications, or related field
- Strong knowledge of Google Ads, Meta Business Suite, SEO tools, and email marketing platforms
- Excellent written and verbal communication skills is a plus
- Creative mindset with attention to detail
- Basic knowledge of Canva, Photoshop, or other content creation tools is a plus
- Ability to work independently and manage multiple projects simultaneously
What We Offer:
- Competitive salary
- A creative and collaborative work environment
- Opportunities for growth and learning
- Exposure to both domestic and international marketing
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